How to regain sight of your PR goals for 2017
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Have you quickly found yourself overwhelmed by the challenges you face—including everything from election fallout to fake news and jaded audiences?
Don’t throw in the towel just yet. Here are a few steps you can take to reach those goals you set and triumph over the obstacles ahead:
1. Commit to authenticity in your communications; it’s in demand more than ever.
2. Improve ROI by breaking down silos between earned and social media.
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