Take a lesson from the hit musical ‘Newsies’

What does all this have to do with marketing and public relations? As it turns out, there are a lot of lessons from the show that you can turn around and apply to your business. Keep reading for seven tips to apply to your strategy.

About Newsies the Broadway musical

IMDb.com shares a brief synopsis of the story:

Set in New York City at the turn of the century and based on a true story, Newsies is the rousing tale of Jack Kelly, a charismatic newsboy and leader of a ragged band of teenaged “newsies,” who dreams only of a better life far from the hardship of the streets. But when publishing titans Joseph Pulitzer and William Randolph Hearst raise distribution prices at the newsboys’ expense, Jack finds a cause to fight for and rallies newsies from across the city to strike and take a stand for what’s right.

Marketing tip 1: It’s all about the headline

“If I hate the headlines, I’ll make up a headline, and I’ll say anything I hafta . . .”