search for
search by
Results 1 - 5 of 5
Dunkin’ Donuts fries the competition in media relations campaign
Campaign turns the familiar snack into a major PR success, drawing coverage in major media as the company went public.
Hilton courts Chinese customers with targeted campaign
Noticing an increase in travelers from China, Hilton welcomed guests in new ways—and gave the media something to write about.
Zombie-infested 5K race sells out with limited PR and marketing funds
MGH Inc. garners 200 media placements on a shoestring budget and attracts 11,000 people on race day.
Major milestone helps Zippo win its most extensive coverage—ever
A $25,000 PR campaign by M!kePR brought hundreds of millions of media impressions to Zippo on the day it rolled out its 500 millionth lighter.
Twitter contest morphs into year-long social media bonanza
Hanson Dodge Creative partnered with U.S. Olympian Nick Symmonds to develop a year-long campaign that began once a Twitter contest involving Symmonds ended.