Stop AI from wasting time in your next crisis
These four inputs keep your AI tool from suggesting language you’ve already rejected.
These four inputs keep your AI tool from suggesting language you’ve already rejected.
If your deepfake response starts after someone posts a fake video of your CEO, you’re already too late.
It’s your turn to be the CCO. What do you do about the cyclospora lettuce disaster?
Plus: ‘The Odyssey” makes bank despite right-wing criticism; MLS looks to capitalize on World Cup success.
As AI adoption grows, communicators need to explain how it works, why it matters and where humans still fit in.
If these items aren’t in your crisis plan, they should be.
The crisis lesson hidden in word choice.
Suddenly, decisions that should take minutes take hours. Decisions that should take hours take days. Meanwhile, the crisis continues to evolve and brand reputations continue to erode.
When algae in the Lincoln Memorial Reflecting Pool became a political flashpoint, the PR response focused on science, facts and visible proof.
A strong crisis blueprint helps PR teams avoid starting from scratch when employee issues, AI concerns, operational failures or leadership missteps become reputation risks.
And the 3 questions to ask before publishing.
It should guide decisions, not predict every move.
Strong statements alone won’t cut it.
Risk management favors the ready.
Crisis starts before the blow up. So should your comms plan.