Elizabeth Cook of FleishmanHillard shares why certainty is risky in a crisis and how spokespersons build trust by focusing on action over explanation.
Tackling a ‘deeply personal’ patient issue.
6 thoughts on the food company’s handling of an executive’s recorded tirade.
Frequent social updates, visible leadership kept the crisis from escalating.
Understanding the best prep tactics.
Get ready to successfully navigate these pressures.
Giving employees, and then the world, an update on the organization’s reaction to flight reductions.
Live event coverage from the Future of Communications Conference.
Make the most of your preparation time.
Crisis communications start before the headlines break.
Why ‘no comment’ no longer works.
The brand’s crisis playbook is being tested again.
Time-to-market is imperative.
AI is a powerful tool, but it doesn’t come with built-in ethics.
Updated crisis playbook for navigating social media and AI when food safety issues strike.
