Martha Stewart’s apology was working. Then she started explaining again.
Impact over intent. Always.
Impact over intent. Always.
PR teams are often trained to highlight the “wins” and measure the impact of what they DID. But how do they measure the impact of what did NOT happen?
Ignore the differences at your peril.
Avoid volume. Measure velocity instead.
Communications is shaping — and worsening — the alleged gang rape at Cornell University.
Your everyday comms determine how smooth your crisis response will be.
Answers to the questions communicators most often ask preparing for a crisis.
Insight from a PR pro who finished her first Hyrox race this weekend.
Nothing has ever been the same. But the work continues.
Help avoid reputational blowback by understanding concerns sooner.
When you don’t have all the answers, be specific about what you do know.
Professional communicators weighed in on what to do now in the wake of the Hayden Panettiere controversy.
Your crisis plan isn’t ready for this.
Communications leaders are under growing pressure to anticipate risk, not just react to it.
Organizations rarely lose credibility in a single moment. They borrow against it over years, a little at a time.