Measurement

Johna Burke

5 lessons from Jim Macnamara’s new measurement handbook you can use today

How to make measurement a natural part of your workflow.

Mike Prokopeak

Communicators need to be more ambitious about demonstrating their business value.

Ragan Insider | Allison Carter

Avoid volume. Measure velocity instead.

Ragan Insider | Allison Carter

Dig deeper.

Ragan Insider | Allison Carter

Avoid the dreaded ‘numbers soup.’

Johna Burke

The word “strategist” creates an expectation.

PR Daily Staff

A practical framework for connecting AI-powered EX investment to real business outcomes.

Mac Worsham

You measure cash daily and morale quarterly. The asset underwriting both goes unwatched.

Michael DesRochers

Internal communicators who think like product managers, not publishers, help employees understand and act, not just stay informed.

Allison Carter

You’re missing one vital step.

Allison Carter

Are your internal communications delivering results leadership can see?

Allison Carter

It’s time to stop counting clips and impressions.

Greg Stortz, Director of Engagement, Interact

Why producing more content may be doing less to help employees feel connected.

Michael DesRochers

What the first six months of 2026 revealed about the strategies, tools and priorities shaping internal communications now.

PR Daily Staff

Leadership still wants clear ROI, but traditional metrics and reach no longer tell the full story.