Allison Carter
Steal this scorecard: A better way of measuring media coverage
Go beyond just counting coverage.
Measurement
Tina McCorkindale and Mark Weiner
Is commtech a fad or an enduring truth?
Or both?
Ragan Insider Allison Carter
6 questions to answer before measuring anything
The hardest question doesn’t have anything to do with data at all.
Marji Sherman
Big changes are coming to Google Analytics. Here’s what to do now.
The change goes into effect in 2023, but don’t wait.
Ragan Insider Megan Crouse
Why you must develop your measurement skills to succeed in PR
PR is no longer a purely creative field.
Ragan Insider Megan Crouse
How AI is changing PR – and what will never change
These powerful tools still need the human touch.
Ragan Insider Brian Pittman
How to ‘speak CEO’: 3 surprising measurement tips
Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.
Allison Carter
How McDonald’s measures PR success
Finding the secret sauce to measurement.
PR Daily Staff
32 key takeaways from PR Daily’s Media Relations & Measurement Conference
Speakers from the world of media and PR took the stage in front of an in-person crowd at The Yale Club in Manhattan to share insight into how best to reach the press and know that you’re succeeding.
Joy Knowles
Why and how you should monitor for podcast mentions
Here’s a look at how to think about monitoring the millions of podcasts out there for mentions of your brand or products.
Justin Joffe
Most communicators are women, but they still trail men in pay, Ragan survey says
This is among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How does your compensation stack up against others in your industry?
Ragan Insider Ted Kitterman
Avoid these mistakes for more accurate survey questions
Use these best practices for polling to better measure the effectiveness of your messaging.
Ted Kitterman
This perception gap threatens your sustainability message, report says
CEOs are much more bullish on hitting climate targets than their senior management teams.
PR Daily Staff
3 tips for executive dashboard design
How to create simple, clean metrics dashboards that executives want to look at.
Ted Kitterman
Broadcast news has a measurement problem. PR pros should learn from it.
A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.
