Measurement
‘Reasonable’ metrics offer straightforward way to prove PR value to C-suite
Tailor data to reflect broader business goals.
Takeaways from Ragan’s ‘Building a Budget’ Leadership Council report
The latest member-exclusive report offers insights and strategies for navigating the complexities of budgeting.
How PR can begin to implement true KPIs
It’s time for a meaningful conversation about measurement.
Tips for determining the true value of earned media
Generic engagement numbers and readership figures won’t tell the whole story.
How to select the right data to impress leadership
Data should inform storytelling decisions, not overwhelm them.
Getting a seat at the leadership table: The power of data analysis
As invaluable as it may be, a strong sense of intuition is no longer enough.
Helping the C-suite see the value of your integrated PR efforts
Data is one way, but not the only way, to quantify impact.
4 categories you must measure in your media relations campaign
Live coverage from PR Daily’s Media Relations Conference.
5 PR trends to watch in Cannes
You’ll find these major themes all along the Croisette.
PR pros reveal their very favorite measurement
Because yes, you’ve gotta do math.
In honor of Mark Weiner
Ragan CEO Diane Schwartz remembers her late friend and mentor.
Time is short: Benchmark your 2024 communications now
Ragan’s 2024 Communications Benchmark Survey will show how your communications outcomes compare to those of your peers.
How to avoid ‘success theater’ in your social media measurement
It goes way beyond likes and shares.
4 unique (and lesser-known) ways to measure the ROI of digital PR
Look at your data differently.