‘Reasonable’ metrics offer straightforward way to prove PR value to C-suite
Tailor data to reflect broader business goals.
Tailor data to reflect broader business goals.
The latest member-exclusive report offers insights and strategies for navigating the complexities of budgeting.
It’s time for a meaningful conversation about measurement.
Generic engagement numbers and readership figures won’t tell the whole story.
Data should inform storytelling decisions, not overwhelm them.
As invaluable as it may be, a strong sense of intuition is no longer enough.
Data is one way, but not the only way, to quantify impact.
Live coverage from PR Daily’s Media Relations Conference.
You’ll find these major themes all along the Croisette.
Because yes, you’ve gotta do math.
Ragan CEO Diane Schwartz remembers her late friend and mentor.
Ragan’s 2024 Communications Benchmark Survey will show how your communications outcomes compare to those of your peers.
It goes way beyond likes and shares.
Look at your data differently.
Use data to boost your brand’s impact.