As PR, marketing and publicity overlap to the point of being indistinguishable, the solution lies not in definitions but in benchmarking results, the author asserts.
Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook.
An influencer campaign built an online support group for mothers seeking to breastfeed beyond the common three-week threshold. The award-winning team recounts its success.
Regardless of scale, at every organization it’s crucial that every endeavor have merit. Finding viable metrics can be tricky, though. Try this approach to getting in sync with execs and proving your worth.
Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”
Also: Overstock chief resigns over Butina tryst, bartering campaign work for beer, and how your own politics dictate your stand on your leaders’ political assertiveness.
Many organizations haven’t offered any continuing education in over a year, says a Clutch study. Here’s what that means for your team.
Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men, and YouTube changes its copyright policies.
Metrics can be elusive, but there are ways to identify and sift the data you need so you can justify a bigger budget—and get more clout in the planning process.
PR pros have long eschewed the role of marketers, perhaps from a desire to maintain the editorial/advertising divide. However, modern agencies must do it all.
Your efforts don’t have to be a shot in the dark. Here’s how you can research the most important topics for your digital campaign.
Which platforms get the heaviest use? What topics drive the conversation? This infographic offers vital insights.
Are you looking to target older consumers? Perhaps you want to reach ascendant demographics like the millennial generation. Either way, social media is a potent tool.
Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.
If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.
