Measurement

We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling.

Or both?

The hardest question doesn’t have anything to do with data at all.

The change goes into effect in 2023, but don’t wait.

These powerful tools still need the human touch.

Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.

Finding the secret sauce to measurement.

Here’s a look at how to think about monitoring the millions of podcasts out there for mentions of your brand or products.

Use these best practices for polling to better measure the effectiveness of your messaging.