A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.
Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.
Become a data analytics expert by participating in this hands-on conference in May.
From PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting.
Despite familiar challenges, a compilation of results from five surveys reveals that support from top leaders and an array of new tools can clear away the clouds hanging over measurement.
Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up?
Where it once operated with little email data, Northern Illinois University now knows how successful its messaging is. That allows tweaking email programs with low engagement rates.
Put your platform front and center at The Measurement for Communicators Academy. Meet new sales prospects, share thought leadership and more.
Become a data analytics expert by participating in this hands-on conference in May.
For public relations pros, this year combines vital elements: compelling narratives to reach audiences and solid metrics to see how effectively those narratives engaged those audiences.
How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure.
Focus on the bottom line, enhance hard numbers with qualitative context, and prioritize consistency across channels.
It is early in the year, but some tactics might already show signs of poor execution or lackluster results. Here’s why you should check your efforts right away.
Is your blog pulling its weight? Here is how to measure your current content strategy to see if your articles are providing he proper bang for the buck.
