Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.
PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.
Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider.
Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.
Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.
Don’t stop your efforts to amplify and support Black employees, community members and more. Here’s how your organization can continue to support racial equality and justice.
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.
To ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’
RF|Binder founder encourages curiosity and a purpose-driven approach to comms.
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation.
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Upping your business acumen can increase your effectiveness and boost your authority. Here’s what you need to know.
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.
