Morale suffers when workers feel left in the dark, neglected or ill-equipped to tackle what lies ahead. Here’s how to keep your team feeling confident and hopeful for the future.
What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization.
Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program.
Also: The future of the workplace relies on a culture of meaning, Hotels.com’s robe brings roadtrips to the consumer, Waffle House celebrates National Tequila Day, and more.
The pet brand wanted to provide pet owners with reliable information during the pandemic, so it created a hotline with social media tools.
Upping your business acumen can increase your effectiveness and boost your authority. Here’s what you need to know.
Also: Hershey tweets visuals highlighting second-quarter results, Starburst celebrates self-care with branded kit, Facebook examines racial bias and more.
Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more.
Also: Home Depot announces mask requirement, Target expands inclusive Halloween costume offerings, back-to-school retail posts have 40% more engagement, and more.
Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.
Modern PR requires the help of a data collection tool to prove your value and tailor campaigns to have the biggest possible impact in an overcrowded media landscape.
Also: Microsoft reveals new Teams features to complement virtual meetings, Potbelly’s drops wellness reminders, get $1,000 to play Animal Crossing, and more.
The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity.
Also: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more.
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Authenticity and empathy still lead the way.
