Also: The case for refreshing the Barcelona Principles, Oscar Mayer offers a stay in its Wienermobile, and Instagram hides ‘likes.’
PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. What changes should the industry consider?
Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.
Also: Emails with visuals grab more eyeballs, an editing session goes awry, and Boeing’ struggles despite name change.
Also: Phrases to banish from the workplace, Starbucks ditches newspapers and how e-commerce is shaking up the retail industry.
A hefty paycheck is not enough these days to retain talent. Regular surveys provide valuable feedback for enhancing workplace culture, career growth opportunities and other key factors.
Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek.
It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.
Also: An exclusive interview on an executive’s response to ridicule and a grocer’s anti-plastic-bag campaign backfires.
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more.
Machine learning and neural networks offer huge potential for PR pros to learn about their audiences and respond decisively. However, humans are still needed to guide these systems.
Is your campaign gaining traction or treading water? Consider these insights from a Google VP as you gauge and fine-tune your efforts.
Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.
How can PR pros help an organization get better results on search engines like Google, leading to more leads and sales? It all goes back to content creation.
