How to take your measurement to the next level in 2023
This should be your big new year’s resolution.
This should be your big new year’s resolution.
It’s a difficult metric to obtain — is it even worth trying?
We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling.
Go beyond just counting coverage.
Or both?
The hardest question doesn’t have anything to do with data at all.
The change goes into effect in 2023, but don’t wait.
PR is no longer a purely creative field.
These powerful tools still need the human touch.
Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.
Finding the secret sauce to measurement.
Speakers from the world of media and PR took the stage in front of an in-person crowd at The Yale Club in Manhattan to share insight into how best to reach the press and know that you’re succeeding.
Here’s a look at how to think about monitoring the millions of podcasts out there for mentions of your brand or products.
This is among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How does your compensation stack up against others in your industry?
Use these best practices for polling to better measure the effectiveness of your messaging.