These words were once brands: How communicators can avert genericide
Taco Tuesday and dumpster were once a bit more official than they are now, and they might still be if they had had a comms and PR team focused on protecting their usage.
Taco Tuesday and dumpster were once a bit more official than they are now, and they might still be if they had had a comms and PR team focused on protecting their usage.
These words probably won’t help communicators deliver the razor-sharp messaging they want to.
Speakers at Ragan and PR Daily’s upcoming Writing & Content Strategy Virtual Conference share their best tips for picking stories, finding a brand voice and showing leadership what the writing can do.
Speakers from Ragan and PR Daily’s’s upcoming Writing & Content Strategy Virtual Conference deliver their best tips for slinging sentences that stand out.
The fastest way to test whether your comms will land right the first time.
Assess how employees are likely to interpret the change.
As AI becomes standard practice, your writing still needs perspective.
Communicators should connect every AI-generated message to a specific goal and audience.
For communicators writing bylines, op-eds, and executive thought leadership.
Sorry about the em dash. Really.
Avoid these terms.
Jargon dilutes meaning, erodes trust and makes writing harder to understand — or care about
From ‘leverage’ to ‘thrilled,’ communicators are done with these overused phrases.
And other sticky selections from across dictionaries and media.
Editors and AI experts share practical and creative business writing tips for comms pros.