Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.
PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.
Let’s use data to discover why we are seeing a 5% decline in corporate communications click rates this year, but engagement is significantly higher.
Also: Verizon creates interactive mobile experience for Metropolitan Museum of Art, 2021’s top video content trends, TV host Al Roker receives COVID-19 vaccine on air, and more.
Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.
Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements?
Consider these problems the passive voice can create in PR writing.
Also: Google blocks political ads, Grubhub offers Girl Scout cookie delivery, Xbox’s social media team offers gaming recommendations, and more.
Also: CNN to end its Airport Network, Yelp to display COVID-19 feedback, Chipotle aims to hire 15,000 employees, and more.
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
Also: AWS pulls social media app Parler’s hosting, General Motors launches redesign focused on an electric-driven future, Purcotton apologizes for ad, and more.
A new Verizon survey lists the most grating, frustrating phrases to excise from your prose in the new year.
Silence is not a ‘safe’ messaging play. Companies need to communicate their values, internally and externally, in the aftermath of such a jarring event, and their comms teams should help shape the strategy.
Also: Facebook rolls out new business page features and design, communicators urge PR and marketing pros to pause content during crisis, how PR agencies are shifting service offerings, and more.
Also: Amazon buys some airplanes, how PR and customer service should work together, how PR pros feel about the new year, and more.
