Ted Kitterman
Infographic: How to capture the Gen Z demographic
These young consumers are becoming ever more influential. Here are tips for how to earn their attention and loyalty.
Writing & Editing
Beki Winchel
NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy
Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.
Rob Reinalda
How writers can embrace being edited
The professional nitpicker is your friend—honest. The seemingly arbitrary changes and brutal hacking of your magnificent prose are purposeful. Here’s what you should know.
Brian Pittman
Win journalists over in 4 steps
Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines.
Beki Winchel
Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers
Also: Gen Z devoted to their online platforms, social media takeaways from Toms, racist comments overshadow ‘SNL’ casting breakthrough, and more.
Clare Lynch
10 tactics for more efficient writing
Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft.
Michael Moser
13 wonderful, whimsical words to express approval
Slang evolves with every generation, though certain awesome terms have epic linguistic legs. Enjoy these groovy words that have gained favor among hipsters and swells.
Beki Winchel
Target announces loyalty program, ‘soft skills’ are most crucial, and Spirit Airlines offers bigger seats
Also: Wendy’s is serving up breakfast and jobs, British Airways strike brings PR woes, and FDA letter fuels Juul’s PR crisis.
Beki Winchel
CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand
Also: Nissan’s CEO resigns, Starbucks steps up internal mental health efforts, White Claw demand outpaces supplies, and media correction doozies.
Serban Enache
4 ways to land yourself in legal trouble when using images
The internet is chock-full of visual content, and it’s all free for the taking, right? You bet your logo it’s not. Here are common transgression areas and how you can avoid getting sued.
Ted Kitterman
Tech giants face antitrust action, social media retains allure despite ‘fake news,’ and top tactics to elevate your brand
Also: Alabama dean resigns amid Twitter furor, T-Mobile vows to investigate purported overcharges, and Burger King’s ‘Escape the clown’ campaign.
Dan Fries
Why AI will complement—not replace—human marketers
The personal touch is essential for many consumers, especially in an era of dwindling public trust. Still, you can deploy digital assistants for rudimentary, time-consuming tasks. Here’s how.
Rob Reinalda
How needless verbs weaken your meaning
Auxiliary verbs, we were taught in grade school, can clarify your writing, but is that always true? Let’s consider ways that they muddy the linguistic waters.
Ted Kitterman
Infographic: How to escape content mediocrity
Writing, like any other task, requires practice. Here are some exercises and mindsets that can help you hone your craft and create better content.
Rob Reinalda
6 reasons to pare your writing for professional success
Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority.
