Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage.
How do you ensure your content strategy will create something your audience can’t ignore? Here’s how you can take a big swing and repurpose your efforts afterward.
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Eliminate tautologies from your copy; your readers will thank you.
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Whether it’s perfectionism, procrastination or self-doubt that hinders your productivity, follow this guidance to keep the flow going consistently.
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As Valentine’s Day nears, let’s look at poems, song lyrics, even entire plays—as well as Oscar acceptance exhortations—that offer techniques and takeaways for communicators.
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Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’
Does your cellphone feel like both your best friend and weight holding you down? Here’s how one PR pro balances the need for connectivity and downtime.
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Lists and quote intros are laden with extraneous words. Wield your paring knife accordingly.
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