5 questions to ask before writing your next change announcement
Assess how employees are likely to interpret the change.
Assess how employees are likely to interpret the change.
As AI becomes standard practice, your writing still needs perspective.
Communicators should connect every AI-generated message to a specific goal and audience.
For communicators writing bylines, op-eds, and executive thought leadership.
Sorry about the em dash. Really.
Avoid these terms.
Jargon dilutes meaning, erodes trust and makes writing harder to understand — or care about
From ‘leverage’ to ‘thrilled,’ communicators are done with these overused phrases.
And other sticky selections from across dictionaries and media.
Editors and AI experts share practical and creative business writing tips for comms pros.
Your words, their thoughts.
How to reach your audience in a more personalized avenue.
Clickbait that withholds facts or provokes emotions has different results on audiences.
Let’s get back on track with your writing.
Engage your audience authentically.