Also: Lessons from Medtronic’s hurricane response, how CMOs think about the future, the ideal podcast length, and more.
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
The same sorts of annoyances you see while commuting can nettle readers. Here are examples of roadway cloggers and their linguistic equivalents—with solutions for the latter, at least.
Also: M&C Saatchi board members resign amid crisis, Pringles teams up with ‘Rick and Morty,’ top new-job magnets, and more
A thesaurus can come in handy when crafting a press release, especially when using the same, old words. Here are a list to help strengthen your pitching vocabulary.
To improve your campaigns, your efforts must be measured, and team members must be held to account. Here is how to solicit and offer critical feedback without alienating your team.
Also: Spotify sparks engagement with its annual data roundup, United chief to step down, Dictionary.com decrees ‘existential’ its word of the year, and more.
The alternately beloved and reviled website has been gutted, but its legacy of withering snark and bold commentary offers timeless lessons for writers of all stripes.
Also: Google sued over copyright claim, Ford and McDonald’s team up for caffeinated sustainability, how execs are involved in PR efforts, and more.
Increasingly, hiring partners and team leaders are looking for candidates who can be a trusted advisor and business consigliere. However, it’s hard to show those intangibles on a CV.
Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more.
With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news?
Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more.
Also: More Black Friday consumers purchased online than ever before, Facebook adds ‘fake news’ notice after pressure from Singapore, what ‘business acumen’ really means, and more.
A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn.
