Also: Reese’s gets salty with product launch, Microsoft introduces features for employee wellbeing, 78% of consumers buy from organizations that put employees first, and more.
With the data conclusively showing that brands and corporations must take a stand on the issue of systematic inequality and racism, half of consumers say they are unaware of organizations’ efforts.
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world.
Also: How schools’ COVID-19 dashboards rank, Sizzler files for bankruptcy, new emojis coming in 2021, and more.
For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future.
Also: Walmart pledges zero carbon emissions by 2040, Twitter looks into potential racial bias in its algorithm, employees value remote working across demographics, and more.
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Also: Amazon Music launches podcast offerings, Vitaminwater’s social media manager embraces memes, Mayo Clinic announces interactive COVID-19 tracker, and more.
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.
Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.
Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.
Be first with information, says former FBI spokesman Jeff Lanza. Know the three things the public wants in a crisis. And never compare the boss’s wife to an Incan mummy.
Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.
