A new study says companies will waste big bucks on posers with fake followers and over-hyped promises, but industry insiders say it presents an opportunity for savvy pros.
Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.
Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.
Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines.
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.
Before you jump at an offer to work in a major U.S. city, make sure you can afford the cost of living. Find out the priciest metropolitan areas, and then check out our list of current openings.
Also: Wendy’s is serving up breakfast and jobs, British Airways strike brings PR woes, and FDA letter fuels Juul’s PR crisis.
Also: Nissan’s CEO resigns, Starbucks steps up internal mental health efforts, White Claw demand outpaces supplies, and media correction doozies.
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
Relax, robots are not taking your job. New technologies can ease industry professionals’ daily duties and open the door to greater career achievements. Just breathe—and read on.
Also: Hurricane Dorian looms off the East Coast, Popeyes becomes dangerously popular, and the U.K. pound drops over uncertain messaging.
Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.
Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more.
Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.
