Paul Hiebert
5 types of media placements Greyhound used to change the conversation around bus travel
How the comms team went from reactive to proactive.
Media Relations
Dustin Siggins
Why paywalled media coverage still matters — and how to maximize it
Don’t let a paywall dissuade you.
Dami Oyefeso
Why comms teams should stop treating creator interviews as earned media
A conversation on Substack reveals the risks and dangers.
Paul Hiebert
3 tips for turning company data into compelling content
Top communicators at Yelp and Match Group share their advice.
Doyle Albee
Your wrapper is killing your pitch
Knowing who covers your topic is the easy part. Knowing how they cover it decides whether the pitch survives.
Paul Hiebert
The new news reality: Bigger reach, lower trust
The Reuters Institute 2026 Digital News Report highlights key trends every PR pro should keep in mind.
Kate Dmytrenko
Building a tier-1 media map for new media
Tier-1 doesn’t mean what it used to.
Paul Hiebert
Optimizing press releases for GEO and journalists: See a real example
How The University of Texas MD Anderson Cancer Center restructured the way it presents information.
Courtney Blackann
Time’s editor-in-chief on AI, relationships and what makes a good pitch
3 ways to make media outreach more human.
Allison Carter
The best way to pitch Business Insider, direct from their editors
From your executive’s first-person perspective to their outfit, here’s how to get Business Insider’s attention.
Allison Carter
What PR pros can learn from the journalists shaping today’s newsrooms
It goes beyond better pitches.
Courtney Blackann
You landed the media hit. The headline isn’t what you expected. Now what?
How industry experts ease tensions when media moments don’t feel like wins.
Amanda Coffee
What PR gets wrong about pitching independent media
Here’s how to stand out.
Ragan Insider Paul Hiebert
3 rules for PR in a decentralized media landscape
Rethinking how influence works when everyone has a voice.
Paul Hiebert
Data, experts and early access: What journalists want in 2026
Cision’s latest State of the Media Report reveals how PR pros can best support reporters.
