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Here’s how to be ready to use press to drive sales.
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Their campaign wanted to destigmatize talks about how or where to get help or supplies. This led to a win in the Social Media Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
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Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.
PR insiders debate the link between the future of PR and the future of the media.
Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands.
The national politics reporter shares with host Lisa Camooso Miller about his work covering Capitol Hill and he thinks about telling stories in these divided times.
Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.
Data also shows that the more junior your job title, the more likely it is your will have a smaller number of media contacts for an individual pitch.
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Learn how Howard Mortman builds trust with reporters by staying honest, approachable and respectful of their journalistic boundaries.
Mark your biggest wins by displaying your awards trophies, big feature articles and more to make the case for your value.
