Media Relations

Allison Carter

2025 media relations predictions from comms pros

It’s all about independent jouranlists in 2025.

Casey Weldon

The comms team must serve as an advocate for the executive even if that means being brutally honest.

Andrew Petro

It’s not always sunshine and roses.

Casey Weldon

Prep to keep the speaker conversational but prepared for curveballs.

Casey Weldon

Digital tools make it easier to make content accessible to all.

Casey Weldon

Conversational, behind-the-scenes content can strengthen customer relationships.

Allison Carter

It’s not as simple as “never go off record.”

Matt Purdue

Industry veterans continue to leave traditional media to launch their own platforms.

Allison Carter

TV is king.

Matthew Levison

Things have changed in the last 10 years.

Allison Carter

Local news remains an important option for many PR campaigns.

Casey Weldon

An evolving tool for long-term strategies.

Casey Weldon

Also: NFL plays long game to land international fans; Chick-fil-A takes brand into own hands with new app.

Allison Carter

It’s an opportunity to reach new audiences — but carries a few risks.

Casey Weldon

Time to start thinking like a marketer.