Dustin Siggins
Don’t let media ‘bias’ keep your clients out of the press
PR pros must figure out these issues every day.
Media Relations
Sterling Randle
Pitching the Super Bowl remotely: Lessons from 3 years of success
You can make an impact even from afar.
Allison Carter
Considering an April Fools’ prank? Avoid these 3 mistakes
Celebrating the annual prank holiday the wrong way can have big consequences.
Casey Weldon
Trade associations: PR’s secret weapon during tariff battle
How industry associations help companies navigate policy, shape public opinion and avoid political pitfalls.
Amanda Coffee
Business Insider’s Dan DeFrancesco on pitching to newsletters
We sat down with Dan DeFrancesco, deputy editor and anchor for Business Insider Today to on how PR pros improve their media outreach strategy.
Dustin Siggins
How to get clients in the press without talking about Trump
The new president is taking a lot of the media’s attention. Here’s how you can still thrive.
Casey Weldon
What PRSA’s new CEO has in store
Matthew Marcial joins PRSA after 15 years working with associations.
Heather Whaling
3 audits every brand should conduct
Use these tools to stay on top of your efforts.
Allison Carter
By the Numbers: Explaining the splintered media landscape in one chart
The situation is complicated.
Casey Weldon
How brands can tap into Pinterest’s resurgence
Gen Z users turn to Pinterest for inspiration and community.
Amanda Coffee
Media Coffee Chat: Lifestyle freelancer and ESSENCE writer Keyaira Boone
See what makes this journalist tick.
Casey Weldon
Here’s how Unrivaled used PR to launch upstart league
Messaging centers around record contracts, player equity.
Callie Krosin
How AI can help you create, land and track the perfect pitch
Gain access to journalists and craft personalized outreach.
Casey Weldon
These Super Bowl strategies had people talking long before kickoff
Doritos and Coors Light use a combination of social and earned media to prolong the conversation.
Amanda Coffee
A peek behind the curtain with personal finance reporter Chris Taylor
For the inaugural Media Coffee Chat, we sit down with Chris Taylor, an award-winning personal finance journalist, marathoner (13 times!), a father of two boys, beagle dog dad and Canadian living in New Jersey.
