Ted Kitterman
Schwartz Media Strategies’ president: ‘Look how far we’ve come’
The agency leader argues that PR and comms pros have much to be thankful for here at the end of a long and arduous year.
Media Relations
Ted Kitterman
GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.
Ted Kitterman
Black Friday makes way for online sales, cognitive overload during COVID-19, and the CDC’s messaging woes
Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.
Ross M. Wallenstein
What it means for normalcy to return to White House communications
After four years of President Trump’s unorthodox approach to government messaging and public engagement, one PR pro argues that it’s time to find again what was once the norm.
Joe Livarchik
Giving thanks for journalists and local news outlets in a difficult year of news reporting
For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.
Beki Winchel
BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’
Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.
Sally-Ann O’Dowd
Why and how companies are turning to brand journalism
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.
Anthony Hagan
How to navigate the year of ‘social media hesitation’
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?
Ted Kitterman
5 lessons on activating celebrity superfans
Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday.
William Comcowich
How should brands weigh in on the election?
You might lose a few followers for speaking out, but silence can ding your company’s reputation, too. Here’s how to handle this vexing comms conundrum.
Nichelle Roberts
Why and how to use inclusive design for social media
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers.
Beki Winchel
Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app
Also: Conan O’Brien will move to HBO Max next summer, Perdue racks up sales with ‘ThanksNuggets,’ Netflix ranks No. 1 with employees, and more.
Beki Winchel
3 ways PR pros can win with SEO and analytics
Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content.
Jonathan Rick
What PR pros can learn from tech-support reps
We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients.
Beki Winchel
Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars
Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.
