Mia West
How marketing tied to environmental activism results in ‘greenwashing’
Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day.
Media Relations
Ted Kitterman
Experts advise careful, coordinated response to Chauvin trial verdict
As the country reacts to the court’s decision, communicators are weighing how to take a stand.
Michelle Garrett
Should you focus on proactive or reactive PR strategies?
The two approaches offer different benefits and downsides that PR pros and brand managers should consider—and savvy communicators should employ both.
Eric Schwartzman
When looking for earned media, get your owned and paid channels in order
In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.
Justin Joffe
Facebook moderates content ahead of Chauvin trial verdict, 1 in 3 workers will pursue a new job if forced to return to the office, and Parler returns to the App Store
Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.
Brian Pittman
The complete Clubhouse guide: 8 steps to tap into social audio
Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform.
Ragan Insider Ted Kitterman
How and why the ‘mixternal’ comms trend is accelerating
With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount.
Justin Joffe
FedEx defends phone policy after deadly shooting, more than 1 in 3 Americans are ready for domestic work trips, and film producer Scott Rudin responds to abuse allegations
Also: Japan ignores experts calling for Olympics postponement, Peloton pushes back on demands for treadmill recall, CBS restructures following racial bias allegations, and more.
Ragan Insider Sally Ann O'Dowd
What journalists want from PR people
Credible sources and pitches emailed early in the week, according to a new Muck Rack report.
Justin Joffe
ABC hires the first Black exec to run broadcast news bureau, most Americans see decline in unions as bad for the country, and Amazon’s CEO opines on lost employee trust
Also: Pfizer CEO speculates on need for third vaccine shot, Twitter promotes transparency around its algorithm, Instagram gives users options to hide likes, and more.
Justin Joffe
Amazon promises change, diversity with employee review process, 26% of U.S employers address race following social justice protests, and Kohl’s makes peace with activist investors
Also: U.S. companies call for reduction in greenhouse gas emissions, LinkedIn gives users more options to describe self-employment, Arclight Cinemas speaks directly to customers about closing, and more.
Justin Joffe
J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims
Also: Michigan executives issue statement against voting bills, Facebook lets users consult oversight panel about content removal, Disney Parks introduces more inclusive dress code, and more.
Ragan Insider Ted Kitterman
Steak-umm goes knives out with its combative Twitter strategy
The frozen meat brand recently made waves with its attack on celebrated astrophysicist Neil DeGrasse Tyson, showing that brands can get plenty of love for popping off.
Mark Weiner & Tina McCorkindale
Does the PR industry have an image problem?
PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.
Justin Joffe
Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace
Also: U.S. colleges disagree on vaccine requirements, Uber addresses driver shortage with new incentives, Bitcoin exchange CEO issues warning to industry, and more.
