Katie Zacharia’s credibility crisis is a wake-up call for every publicist
Publicists must look more closely.
Publicists must look more closely.
And what to worry about instead.
Yunice Emir of Moët Hennessy USA shares how trust, judgment and relationships built her career and why she created a framework to help others own their authority.
3 ways to provide context that make a reporter’s job easier.
Plus: Converse apologizes for ad that reminded some of KKK; how DraftKings navigated response to NYT investigation.
How do you best pitch Substack editors?
Members of the media are known for having overstuffed and underread inboxes. AI has made that worse. Much worse.
A media portal shows how making credible experts and clear information easy to find can help reporters get tough stories right.
Avoid these mistakes before you hit send.
PR professionals can use the phone as the difference between “Yay, we got the story!” and “Welp, gotta try again.
Winners will be celebrated at City Winery in New York City on Dec. 2, 2026.
Answers to common questions about finding the right reporter, writing a relevant pitch and improving response rates.
How the comms team went from reactive to proactive.
Don’t let a paywall dissuade you.
A conversation on Substack reveals the risks and dangers.