Matt Baron
4 proactive steps for when you’re unfairly cast as a ‘Goliath’
Because sometimes you might seem like the big, bad guy, but you actually aren’t.
Media Relations
Dora Scheidlinger
The right way to pitch a national day or month
Journalists are starting to get annoyed. But it’s not time to abandon ship yet.
Tina McCorkindale and Mark Weiner
How PR can help journalism survive
It’s a tough world out there for journalists — but PR pros can help.
Allison Carter
The one big reason users still log into Twitter
TikTok isn’t everything. Yet.
Tom Corfman
How to make journalists your partner in pitching
What PR people can learn from a baseball great and sales experts about pitching stories.
Katie Miserany
Why research is PR’s secret sauce
From pitching journalists to responding to a crisis, research can help.
Jonathan Rick
How to claim credit when a reporter goes around you
If you don’t communicate your value, your clients may not appreciate all your efforts behind the scenes.
Bill Byrne
How to budget for a winning holiday gift guide season
Working on your holiday gift guide strategy? You should be.
Tom Corfman
A tough lesson in ‘off the record’ requests
Requesting anonymity is one thing, but don’t open your mouth until you get it.
Allison Carter
Steal this scorecard: A better way of measuring media coverage
Go beyond just counting coverage.
Maria De Varenne
6 tips to delivering a power pitch from a newsroom veteran
A former executive editor on how to get the coverage you want.
PR Daily Staff
How to effectively use tech trends to drive earned media performance
AI, predictive text and other emerging tech trends to watch.
Alysha Light
It’s time for the PR industry to stop with self-loathing and demand better
The long-held tension between public relations and journalism is reaching toxic levels. Fixing it starts with PR professionals having the courage to demand better.
Abby Hendryx
The art of the podcast pitch
Pitching a podcast isn’t like pitching traditional media.
Allison Carter
This is the fastest way to annoy a journalist with your email pitch
Just say no to read receipts.
