Aimee Clark
Predictions from the trenches: What can PR pros expect in 2022?
Being prepared for anything is a continued theme for the PR community in the new year.
Media Relations
Ted Kitterman
How one tech outlet sees the future of paid media partnerships
Protocol, a sister publication to Politico, shares how it works with PR teams to share thought leadership and build executives a platform.
Wendy Serafin
6 PR Lessons from the de-SPAC process
The senior vice president of communications at OppFi shares takeaways from her work on taking a brand public.
Justin Joffe
United Airlines thanks employees on LinkedIn, teens consume more user-generated content than traditional media, and Red Lobster faces scandal over sick leave
Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.
Aaron W. Gordon
PR missteps accelerated the downfall of Elizabeth Holmes
The disgraced Silicon Valley leader offers clear lessons for PR pros.
Emma Atkinson
Peloton’s year of bad headlines didn’t faze its consumers
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.
Emma Atkinson
Pinterest, others show support for paid family leave on social media
TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.
Justin Joffe
British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal
Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.
Lisa Camooso Miller
Reporters reflect on their experience covering the Jan. 6 insurrection
Lisa Camooso Miller of ‘The Friday Reporter’ podcast looks into how the fourth estate is reflecting on a traumatic anniversary—and what it means for their PR partners.
Joy Knowles
3 metrics you need to prove PR’s ROI in 2022
Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.
Justin Joffe
Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes
Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.
Ragan Insider Tom Corfman
Why PR people don’t like talking to reporters
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know.
Justin Joffe
2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.
Justin Joffe
CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform
Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.
Rachel Chittick
7 ways artificial intelligence will change the game for PR pros
Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.
