Media Relations

Dustin Siggins

Why paywalled media coverage still matters — and how to maximize it

Don’t let a paywall dissuade you.

Paul Hiebert

Top communicators at Yelp and Match Group share their advice.

Doyle Albee

Knowing who covers your topic is the easy part. Knowing how they cover it decides whether the pitch survives.

Kate Dmytrenko

Tier-1 doesn’t mean what it used to.

Paul Hiebert

How The University of Texas MD Anderson Cancer Center restructured the way it presents information.

Courtney Blackann

3 ways to make media outreach more human.

Allison Carter

From your executive’s first-person perspective to their outfit, here’s how to get Business Insider’s attention.

Allison Carter

It goes beyond better pitches.

Courtney Blackann

How industry experts ease tensions when media moments don’t feel like wins.

Amanda Coffee

Here’s how to stand out.

Ragan Insider | Paul Hiebert

Rethinking how influence works when everyone has a voice.

Paul Hiebert

Cision’s latest State of the Media Report reveals how PR pros can best support reporters.

Ragan Insider | Courtney Blackann

Understand the audience. Then show why it matters.