Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Also: Verizon creates interactive mobile experience for Metropolitan Museum of Art, 2021’s top video content trends, TV host Al Roker receives COVID-19 vaccine on air, and more.
Here’s how one agency leader is trying to make sense of the numbers.
Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.
Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements?
The strong rebuke from Forbes of those who have refused to acknowledge the truth of the 2020 election is a warning for the PR profession, one pro argues.
Also: Google blocks political ads, Grubhub offers Girl Scout cookie delivery, Xbox’s social media team offers gaming recommendations, and more.
Also: CNN to end its Airport Network, Yelp to display COVID-19 feedback, Chipotle aims to hire 15,000 employees, and more.
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
Also: AWS pulls social media app Parler’s hosting, General Motors launches redesign focused on an electric-driven future, Purcotton apologizes for ad, and more.
Also: PRSA chair says communicators must ‘make a difference,’ how to prepare for travel influencer campaigns in 2021, Axe responds to image from mob attacks, and more.
What are you measuring for the year ahead? Here’s how one communicator says companies should change how they thin about success and prosperity.
Also: Facebook rolls out new business page features and design, communicators urge PR and marketing pros to pause content during crisis, how PR agencies are shifting service offerings, and more.
This senior vice president shares her thoughts on the future of the industry, tools that keep her organized and more.
