How marketing tied to environmental activism results in ‘greenwashing’
Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day.
Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day.
As the country reacts to the court’s decision, communicators are weighing how to take a stand.
The two approaches offer different benefits and downsides that PR pros and brand managers should consider—and savvy communicators should employ both.
In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.
Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.
Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform.
With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount.
Also: Japan ignores experts calling for Olympics postponement, Peloton pushes back on demands for treadmill recall, CBS restructures following racial bias allegations, and more.
Credible sources and pitches emailed early in the week, according to a new Muck Rack report.
Also: Pfizer CEO speculates on need for third vaccine shot, Twitter promotes transparency around its algorithm, Instagram gives users options to hide likes, and more.
Also: U.S. companies call for reduction in greenhouse gas emissions, LinkedIn gives users more options to describe self-employment, Arclight Cinemas speaks directly to customers about closing, and more.
Also: Michigan executives issue statement against voting bills, Facebook lets users consult oversight panel about content removal, Disney Parks introduces more inclusive dress code, and more.
The frozen meat brand recently made waves with its attack on celebrated astrophysicist Neil DeGrasse Tyson, showing that brands can get plenty of love for popping off.
PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.
Also: U.S. colleges disagree on vaccine requirements, Uber addresses driver shortage with new incentives, Bitcoin exchange CEO issues warning to industry, and more.