Media Relations

Kate Dmytrenko

Building a tier-1 media map for new media

Tier-1 doesn’t mean what it used to.

Paul Hiebert

How The University of Texas MD Anderson Cancer Center restructured the way it presents information.

Courtney Blackann

3 ways to make media outreach more human.

Allison Carter

From your executive’s first-person perspective to their outfit, here’s how to get Business Insider’s attention.

Allison Carter

It goes beyond better pitches.

Courtney Blackann

How industry experts ease tensions when media moments don’t feel like wins.

Amanda Coffee

Here’s how to stand out.

Ragan Insider | Paul Hiebert

Rethinking how influence works when everyone has a voice.

Paul Hiebert

Cision’s latest State of the Media Report reveals how PR pros can best support reporters.

Ragan Insider | Courtney Blackann

Understand the audience. Then show why it matters.

Allison Carter

What PR pros can do to help.

Justin Joffe

Take a diagnostic approach to diagnosing spokesperson failure and match the right person with the right moment.

Allison Carter

GEO has made earned media sexy again, but there’s a problem.

Katherine Caraway

Here’s how to build a predictive pitch probability model.

Dustin Siggins

“When the worst consequence of speaking your mind is a dip in your stock price, that’s not a limitation on free speech. That’s a remarkable luxury.”