Ted Kitterman
Starbucks reveals why brands should lead with values
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
Media Relations
Beki Winchel
Juul chief apologizes, Amazon workers strike on Prime Day, and P&G support equal pay
Also: Phrases to banish from the workplace, Starbucks ditches newspapers and how e-commerce is shaking up the retail industry.
Alysha Light
6 potent tips for nailing media interviews
Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.
PR Daily Staff
Why you don’t need a bigger training budget
See how even the smallest comms teams are getting robust training without breaking the bank.
Francesca Jarosz Brady
How small nudges can change the world
Many communicators are hoping to make a difference in their community, whether through education or persuasion. Here’s how small steps can lead to big picture progress.
Beki Winchel
Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section
Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek.
Carlin Twedt
6 resources to inspire content
A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video.
William Comcowich
How to generate authentic brand advocacy from your employees
Incentives for glowing endorsements or staunch defenses of your organization might work in the short term, but more intrinsic sentiments will resonate and endure. Here’s how to proceed.
Mike Schneider
Why your PR team needs CRM software
Marketers and sales teams have seen big results from software to help streamline their outreach. Here’s why PR pros should upgrade their database management.
Bill Byrne
5 tactics for developing relationships with journalists
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
Beki Winchel
Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure
Also: Delta applauded for replying to a troll, employees split on political expression policies, and 7-Eleven’s precisely timed Slurpee giveaway.
Taral Patel
How can data improve your storytelling?
You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity.
Robby Brumberg
A Colorado university’s robust storytelling turns heads
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.
Beki Winchel
Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine
Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood.
Delaney Kline
How to add personality to your PR pitch
Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.
