AI-written pitches are hurting PR and media is saying it out loud
Members of the media are known for having overstuffed and underread inboxes. AI has made that worse. Much worse.
Members of the media are known for having overstuffed and underread inboxes. AI has made that worse. Much worse.
A media portal shows how making credible experts and clear information easy to find can help reporters get tough stories right.
Avoid these mistakes before you hit send.
PR professionals can use the phone as the difference between “Yay, we got the story!” and “Welp, gotta try again.
Winners will be celebrated at City Winery in New York City on Dec. 2, 2026.
Answers to common questions about finding the right reporter, writing a relevant pitch and improving response rates.
How the comms team went from reactive to proactive.
Don’t let a paywall dissuade you.
A conversation on Substack reveals the risks and dangers.
Top communicators at Yelp and Match Group share their advice.
Knowing who covers your topic is the easy part. Knowing how they cover it decides whether the pitch survives.
The Reuters Institute 2026 Digital News Report highlights key trends every PR pro should keep in mind.
Tier-1 doesn’t mean what it used to.
How The University of Texas MD Anderson Cancer Center restructured the way it presents information.
3 ways to make media outreach more human.