Also: Prince Andrew’s ‘catastrophic’ BBC interview, TikTok adds URLs to bios, how PR pros prefer to learn, and more.
Much has changed about the PR industry, but writing still remains an essential tool for communicators. Here’s how to make your copy sparkle.
With the barrier of entry at an all-time low, it can feel easy to publish at a relentless pace. Here are some essential steps to take before posting a word.
Broadcasters, podcasters and journalists thrive on curiosity. Here are several invaluable phrases and redirections to guide the conversation fluidly to your focus—without tipping your hand.
Also: ‘Sesame Street’ livestreaming 50 years of memories, Black Friday looms on social media and worldwide, PR career advice from a talent expert, and more.
Also: Juul to lay off 650 workers by year-end, Google will label slow-loading websites, Facebook offers payment feature, and the top PR and marketing trends for 2020.
Also: Is a freelance website a good place to pitch your services? Plus, Dean Foods’ bankruptcy, whether PR pros should work in the office or off-site, and more.
Also: Cision executive’s light-bulb moment on metrics, Dallas Cowboys win warm and furry social media love, and Kaiser Permanente strike takes a hiatus due to CEO’s death.
Modern messaging relies on storytelling, and vivid language lies at the heart of the most compelling yarns. Here’s guidance on how to use playful, vibrant prose to superb effect.
Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line.
You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success.
Also: Where emoji come from, Popeyes’ sandwich gets a soaring relaunch, tips for superlative word choice, mastering international messaging, and more.
Effective usage is not simply about avoiding the wrong term or phrase. Precision and power rev up your text and keep readers driving on to the finish line: your overarching message.
Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more.
The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. Despite the challenges, her outlook is optimistic.
