Jim Ylisela
How to edit a story
The art (and science) of finding what’s not there but should be.
Marketing
Ted Kitterman
Report: Gen Z wants brands to stand up for all—not just the individual
Data from Edelman on what drives trust for young consumers shatters some myths about the sought-after cohort in the economy today.
Wendy Serafin
6 PR Lessons from the de-SPAC process
The senior vice president of communications at OppFi shares takeaways from her work on taking a brand public.
Justin Joffe
United Airlines thanks employees on LinkedIn, teens consume more user-generated content than traditional media, and Red Lobster faces scandal over sick leave
Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.
Emma Atkinson
Peloton’s year of bad headlines didn’t faze its consumers
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.
Emma Atkinson
Pinterest, others show support for paid family leave on social media
TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.
Justin Joffe
British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal
Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.
Justin Joffe
Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes
Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.
Ted Kitterman
Visible’s CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022
The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok.
Emma Atkinson
3 tips for developing your message around your brand purpose
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
Justin Joffe
2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.
Justin Joffe
CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform
Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.
Rachel Chittick
7 ways artificial intelligence will change the game for PR pros
Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.
Justin Joffe
Virginia state officials reach out to stranded motorists, the biggest drivers of mobile traffic, and Starbucks adds employee vaccine requirements
Also: Sweetgreen launches salad subscription, Planet Fitness CEO says gym visits are up, and more.
Jessica Lawlor
10 books every PR pro should read
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
