Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.
Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat.
Is YouTube the right or wrong channel for your next message? Here are some figures to help you analyze your online video options.
Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more.
Work to become a trusted source of helpful industry information, get over the fear of asking for advice, and don’t be shy about refreshing old content.
The ability to reach new audiences through social media stars has been incredibly powerful for many brand managers, but the short video format on TikTok is shaking things up.
Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more.
To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications.
The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide.
How important is that first impression for your product? If your target demographic is on the younger side, it could be the only chance you’ll get.
PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.
Also: Cadbury scrambles amid egg criticism, prepping for a successful 2020, how PR pros approach talent needs for videos, and more.
The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech space.
Find out which content trends will ascend and what tactics are nearing an end.
Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead.
