The connectivity of smart devices helps consumers find businesses, of course, but the inverse is true as well. Location information is just one element of the commercial toolkit.
Also: Yorkshire Tea is caught in political crossfire, IHOP pushes National Pancake Day, Samsung downplays its data breach, and other stories.
How do you ensure your content strategy will create something your audience can’t ignore? Here’s how you can take a big swing and repurpose your efforts afterward.
How important is an IRL brand activation for your organization, and what elements are essential to delight modern audiences? Experiential marketing expert Christa Carone shares her insights.
Also: Ryanair’s chief takes heat over Muslim comment, Krispy Kreme debuts delivery for ‘leap day,’ PR pros identify the top trends in 2020, and more.
Public relations pros should embrace artificial intelligence to help them become strategic advisors within their organizations—unless they prefer to sit on the sidelines.
Also: Ragan’s 2020 Salary & Workplace Culture Survey, McDonald’s debuts Quarter Pounder scented candles, the reliability of online polls, and more.
We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. Participants will get a copy of the results.
Communicators will help lead the way with concise, compelling messaging about organizational values and the collaborative processes for achieving them. Here are 10 trends to watch.
How important is it to reach your audience on mobile devices in the coming year? This graphic shares important stats for communicators to know.
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
Also: Nearly 75% of consumers favor purpose-fueled companies, Edelman’s Trust Barometer shows consumers’ wariness rising, stats on sustainability stands, and more.
Your presentation is flawless, the slides are vibrant, and you’re cool as the proverbial cucumber. Then come the live questions from the audience. Here’s how to not just survive, but thrive.
Though the average consumer’s inbox is more crowded than ever, a good email campaign can offer plenty of power for some communicators. Consider this graphic.
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.
