Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.
The seismic shift back to authenticity will force some brands to sink or swim.
Also: Olympic skateboard sponsors educate audiences, Pinterest explains DE&I strategy and Tesla Energy’s social listening approach relies on customer complaints.
Also: Olympic sponsors emphasize technology, Clubhouse opens to the general public and Facebook responds to content moderators about NDAs.
Also: Brands offer beefy promotions for National Hot Dog Day, Twitter takes heat for copying Reddit and TSA requires crisis plans from pipeline companies.
Also: Mattress Firm takes sleep awareness campaign on the road, TikTok introduces resume pilot program and JCPenney launches accessible clothing line.
Recurring revenue is a profitable target for many organizations. Here’s some takeaways on understanding the business case for subscriptions—and how to engage loyal followers.
Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.
The iconic skate-centric shoe company hopes to maximize its street cred as skateboarding makes its first appearance as an Olympic event.
Citizens Bank partnered with The Roots’ drummer and held an event that earned online engagement, leading to a win in the Event Marketing Campaign category of Ragan’s PR Daily Awards.
Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.
Also: Triller launches contest to hire resident DJ, Norwegian Cruise Line sues Florida, and Coca-Cola tweaks Coke Zero formula.
Also: Grubhub launches guarantee to protect restaurants, Boeing discloses manufacturing problems, and Burger King employees in Nebraska make headlines with mass exodus.
Also: Skittles celebrates National Gummi Day, video game industry revisits diversity and inclusion, and Nordstrom president explains e-commerce push.
Also: McDonald’s makes National French Fry Day about its fans, Biden requires internet providers to offer transparency with infographics, and reporters share on-air tips.
