Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry.
Also: Google sued over copyright claim, Ford and McDonald’s team up for caffeinated sustainability, how execs are involved in PR efforts, and more.
The bike-maker wanted to highlight the stories of cycling fans as well as high-profile athletes with a relationship to its product. The result offers many takeaways for brand managers.
Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more.
How are the latest algorithm changes affecting what rises to the top of search engine results? Here’s what you need to know for next year.
ABM—account-based marketing—puts a new twist on reaching and keeping B2B customers. Here’s how to make it work for you.
If you want to be on the cusp of hot trends, news and tactics, follow these respected sites and publications.
Forging business connections doesn’t have to be so bad. Make it part of something you’re already doing, rekindle old friendships, and don’t neglect the people around you.
Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours?
Are you hoping to reach your audience with videos for the holiday shopping season? Here are some important trends and tactics you should know.
Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more.
Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.
The storied health care organization wanted to reshape its core values to address changes in the health care industry. Here’s what communicators can learn from the exercise.
Whether you work at an agency or in-house, keeping up with daily, weekly and quarterly demands can seem overwhelming. Fortunately, there’s help.
Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged.
