Jonathan Bernstein
Why you must prepare for crises beyond COVID-19
Things can always get worse, right? It’s unpleasant to consider, but comms pros must be vigilant to mitigate the damage done by unforeseen events.
Marketing
Beki Winchel
Gap to shut 350 stores by 2024, Burger King tests resuable packaging, and Girl Scouts chapter launches ‘anti-racism’ patch
Also: Twitter conversations about mental wellness and wellbeing are rising, UK resort looks to save the hedgehogs, KFC UK and Ireland makes royal puns, and more.
Ted Kitterman
How GreenRoom’s Emily Bertioli has adapted during COVID-19
After a jump across the Atlantic Ocean, this PR had to quickly adjust to the realities of the global pandemic while finding her feet.
Beki Winchel
Quibi calls it quits, Hotels.com offers ‘Friendsgiving’ retreat, and Innocent Drinks tweets its DE&I accountability
Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more.
Ronn Torossian
5 brands that struggle to connect with millennial consumers
What’s driving the disconnect with younger audiences? Here are some underlying themes.
Beki Winchel
AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathay Pacific cuts 8,500 jobs
Also: Podcast ads increase purchase intent, Snapchat adds 11 million users during Q3, Orkin crowns Chicago ‘rattiest city,’ and more.
Ted Kitterman
Smile Train’s Nijha Diggs shares the lessons of COVID-19
What are the takeaways from WFH and the crises of 2020 that should be carried into the future? One PR pro weighs in.
Margery Kraus
How storytelling builds trusted relationships
Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”
Beki Winchel
New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19
Also: HBO donates to Connecticut organizations after humorous ‘feud’ is settled, Disney+ adds content warning for racist depictions, Skittles offers socially distant costume, and more.
Ragan Insider Ted Kitterman
Report: Negative social media content on the rise
Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.
Beki Winchel
Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver
Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.
Brit Booth
3 ways to protect your marketing budget
Try these tips to consistently prove the worth of work.
Beki Winchel
Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach
Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.
Michelle Garrett
How to write great content that ranks for SEO
Finding the right keywords is a good place to start—but a human reader has to find value in your content, too.
Beki Winchel
Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
