A new study says companies will waste big bucks on posers with fake followers and over-hyped promises, but industry insiders say it presents an opportunity for savvy pros.
Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.
Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.
President and owner Alison Gutterman of Jelmar, the company that makes Tarn-X and CLR, says music and cleaning are an intuitive fit—but that’s only the tip of the spear for her campaign.
Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.
Before you jump at an offer to work in a major U.S. city, make sure you can afford the cost of living. Find out the priciest metropolitan areas, and then check out our list of current openings.
‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Read on for more insights you can employ in your own online efforts.
Also: Your caffeine vehicle of choice, 9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.
The short video format on the platform out of China has been massively popular with younger audiences, but is it a good fit for your organization? Check out these statistics.
After a highly successful activation last year for the Browns’ first NFL win in two seasons, Bud Light decided to go back to Cleveland—and sell some refrigerators.
Also: Wendy’s is serving up breakfast and jobs, British Airways strike brings PR woes, and FDA letter fuels Juul’s PR crisis.
Formats, frequency, flexibility and follow-up are all essential to engaging your audience and meeting all your other content marketing objectives.
Also: Nissan’s CEO resigns, Starbucks steps up internal mental health efforts, White Claw demand outpaces supplies, and media correction doozies.
Video content is all the rage online, but video production can be expensive and time-consuming. Here are some tips to help you produce your own videos cheaply.
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
