Also: Twitter interactions for biopharmaceutical companies rose 255% last year, The Ad Council releases COVID-19 vaccine campaign, organizational leadership insights, and more.
Also: USPS fleet design receives mixed reactions online, ‘The Bachelor’ lead speaks out on growing criticism, GameStop’s chief financial officer to resign, and more.
An effort to help transgender and nonbinary people avoid harassment over the name on their credit card earned Ketchum and Mastercard PR Daily’s award for Best CSR Event.
Also: Disney+ adds content warning to episodes of ‘The Muppet Show,’ The New York Times shows COVID-19’s toll with a striking graph, Innocent Drinks gets real on Twitter, and more.
The team behind a dog’s perspective on the NFL championship shares how they approached their social media strategy and lessons to be learned for jumping on the next big cultural moment.
Tactics and platforms change, but bedrock storytelling principles remain. Follow these reminders to keep your messaging on point this year.
Also: Gimlet’s ‘Reply All’ podcast co-host steps back amid backlash, Aquarium of the Pacific makes a splash on TikTok, McDonald’s delights with chicken sandwich ‘drop’, and more.
Recognizing mental health crisis in the heartland, HLK and Acceleron launched a campaign to link hurting farmers with resources, winning Best Brand Activism honors in PR Daily’s 2020 CSR Awards.
Also: P&G ponders break with ‘Bachelor’ host Chris Harrison, Ford announces zero-emission goals for Europe, most small businesses don’t use link-building strategies, and more.
Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.
Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.
AP style says the holiday honoring George Washington and Abraham Lincoln should be spelled without an apostrophe. Some marketers beg to differ.
For this PR pro, the changes in 2020 included having her PR firm acquired and having a brand-new baby—all while facing the disruption of the COVID-19 crisis.
Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.
Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead.
