Marketing

Isis Simpson-Mersha

6 questions with: Gabriel Marketing Group’s Michiko Morales

Michiko Morales shares the best advice she’s ever received, imparted to her by her late grandmother.

Alyssa Smith

Build upon your company’s purpose, transparently and ethically

23andMe’s Andy Kill shares his advice to communicators working in a regulated industry.

Cheryl Dixon

How communicators fit into the marketing funnel

You have an important role to play.

Ragan Insider | Sean Devlin

What to watch for during 2023’s Super Bowl commercials

Nostalgia is set to be a major part of this year’s slate of ads.

Susan Thomas

5 predictions for marketing tech in the year ahead

This year certainly mirrors the famous Dickens quote, “It was the best of times; it was the worst of times.”

Isis Simpson-Mersha

The art of in-the-moment marketing and strategy with TEAM LEWIS

Ragan and PR Daily caught up with Rebekah Crispin, senior vice president of integrated strategy at TEAM LEWIS.

Scott Friedman and Forest Taylor

‘Brand to demand’ is the future of marcomm

It isn’t a choice between the two.

Evan Brandoff

How to drive brand loyalty through community-based marketing

Start in your customers’ backyard. Literally.

Curtis Sparrer

RuPaul: The most important name in … marketing?

She knows how to work it.

Eleonora Hristova

Why you need to embrace nostalgia marketing now

Only ’90s kids will get why this technique is so valuable.

Andrea Mocherman

5 considerations to nail your rebrand

Here’s a look at lessons from one communicators recent experience shepherding her organization through the process.

Justin Joffe

These SEO trends can help your content rank higher in search

Read on for SEO trends from Semrush’s “State of Search 2022” study.

Ragan Insider | Ted Kitterman

How Grubhub is engaging the gaming community

With the rise of the metaverse, more brands are looking to find a foothold with digitally savvy audiences. Is the gaming market an opportunity for you?

Emma Atkinson

What the death of notifications could mean for PR pros

Many people are turning to “notification detoxes” to reduce interruptions in their lives. Could new technology like Google’s Little Signals provide an alternative?