Marketing

Ted Kitterman

Infographic: Have you checked all your SEO boxes?

For the uninitiated, SEO can be confusing, but this checklist will help you stay on top of all the necessary steps.

Beki Winchel

LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores

Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U. of Michigan trolls Ohio State over ‘The.’

Ted Kitterman

Why the PESO model includes ‘paid’

PR pros have long eschewed the role of marketers, perhaps from a desire to maintain the editorial/advertising divide. However, modern agencies must do it all.

Beki Winchel

Barstool Sports founder’s anti-union rant, Philly and VW ads banned in the UK, and Kohl’s partners with Facebook to reach millennials

Also: Top obstacles for social media marketers, Swarovski apologizes to Chinese consumers, and Dunkin’ gets ahead of Starbucks (and the autumn) with a pumpkin-palooza.

Ronn Torossian

Why empathy is a crucial skill for marketers and PR pros

When trying to make your case to skeptical and overwhelmed audiences, it will be difficult to find success if you can’t walk a mile in their shoes.

Brittiany Cahoon

10 ways to get the writing juices flowing

The empty page or blank screen can seem daunting, but often that’s not the real impediment. Try these exercises to unblock your mind.

Robby Brumberg

A slew of must-read books for writers

Content creators and other professional communicators, comb through these tomes to learn something, get inspired and hone your storytelling.

Beki Winchel

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

Also: Farmer Boys’ social media sweepstakes win, apps’ value for consumers, PR pros’ stand on profanity in messages, and more.

Raphael Bemporad, Briana Quindazzi and Liz Schroeter Courtney

Survey: Gen Z consumers are skeptical about most businesses

This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.

Beki Winchel

Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay

Also: Storytelling insights from Hilton’s director of content, The New York Times’ stock drop reveals a muddy media picture, and how different social media platforms affect purchases.

Brendan Gannon

30 jobs in the PR and marketing world

Do you ever wonder what some of our world’s leaders did before they held such important political positions? Find out, and then check out our roundup of current job openings.