Ted Kitterman
Infographic: Top graphic design trends
Are your visuals keeping up with the latest changes in style and composition? Consider these insights to make sure your content explodes off the screen.
Social Media
Michelle Garrett
9 productive activities for PR pros during a summer lull
Are your clients and contacts taking off for the summer? Here’s what PR pros can do with the downtime in slower summer months.
Ted Kitterman
Photoshopping of women into all-male tech photo sparks backlash
An unofficial group picture was taken, and someone decided the optics needed adjusting—at the expense of authenticity. Online sleuths deduced the manipulation, and a PR crisis erupted.
Beki Winchel
Instagram offers feature to recover accounts from hackers
The social media app is answering complaints from users who have been extorted to gain back their profiles with many followers. For brand managers, this can bring a sense of relief.
Natalie Slyman
8 metrics to measure the success of a guest post
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
Jeff Bradford
How to prepare for an extreme weather crisis
Organizations of all kinds face disruption from extreme weather events. Here are the messages and plans you should have in place to be prepared.
Justin Lenart
10 tips to look and sound sharp in your company video
Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect.
Ted Kitterman
Target apologizes to frustrated shoppers after checkout system failures
The retailer faced confusion and long lines when the vendor that operates its cash registers was unable to process payments. Disgruntled consumers shared their frustration on social media.
Catey Miller
9 hallmarks of outstanding website copy
It should be easy to navigate, audience-centric, succinct and optimized for SEO.
PR Daily Staff
3 ways to help your executives thrive in the digital world
Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.
Gini Dietrich
5 crucial elements of brand storytelling
Every good story has a protagonist, an antagonist and sense of revelation. Here’s how that translates to telling stories about any organization—even the dull ones.
Ted Kitterman
Infographic: Top social media trends, by the numbers
What’s next for influencer marketing, and just how important is ‘social listening’? Consider these insights as you plan your online strategy.
PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, readers were interested in strategies for achieving goals, micro-influencers, stories that humanize your brand, and more.
Ted Kitterman
4 lessons from @justaconstructionguy campaign’s viral success
In this era of decaying consumer trust, a Texas coffee company took a huge risk with a phony influencer campaign. Is it betrayal of the audience, or simply a clever marketing stunt?
PR Daily Staff
Ragan Training makes it easy to offer new ideas
Answering the call for a fresh approach can be as simple as a yearly subscription.
