Beki Winchel
Ogilvy’s angry staff, 7-Eleven’s brush with serendipity, and the ‘Cats’ trailer gets clawed
Plus, SEO failures and how PR pros can do better, Miss Michigan’s forced abdication, and Ernest Hemingway’s 120th birthday.
Social Media
Ted Kitterman
Infographic: 50 social media stats to inform your next campaign
Are you unsure about which social media site is the best investment for your organization? See this infographic for a snapshot of their particular strengths.
William Comcowich
Is earned media on the way out?
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
Frank Strong
A slew of PR pros share what they do for a living
‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.
PR Daily Staff
3 attendees share why you shouldn’t miss our summit at Microsoft HQ
Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.
Ted Kitterman
Podcast listeners are close to half the population
As digital radio programs have grown in popularity, so have the opportunities for marketers and PR pros to reach new audiences.
Beki Winchel
Bud Light’s Area 51 joke, a groundswell for podcasts, and Circle K’s sexist misstep
Also: A clever marketing insight from a Utah youth, how IPR creates buzz through video, and Berkeley nixes genders-specific terms.
Tina McCorkindale
IPR creates buzz with ‘In a Car’ video series
A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback.
Jane Callahan
3 places to find fresh ideas
Are your brainstorming sessions just pumping out the same tired messages and tactics? Here are some tips for helping your team think outside the box.
Beki Winchel
93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy
Also: The case for refreshing the Barcelona Principles, Oscar Mayer offers a stay in its Wienermobile, and Instagram hides ‘likes.’
Dana Lambert
How colors can shape and shade perceptions about your business
Are your tones and designs contemporary, or are you putting off potential customers? Read on to see if it’s time to punch up your palette.
Beki Winchel
53% of PR pros use a wire service, Coca-Cola’s approach to inclusion, and words to banish
Also: Burger King plays ‘meat or no-meat,’ Huggies courts dutiful dads, and T-Mobile serves Taco Bell
Ted Kitterman
Infographic: How color changes the perception of your message
What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? Consider these insights to help you decide on an ideal palette.
Shelley Sorensen
How to use food imagery to grab a bigger slice of the PR pie
Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. Try these tactics to sweeten your next campaign.
PR Daily Staff
4 things your content must do in 2019
Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.
