You’ve done the research, writing, fact-checking and final editing, and you’ve uploaded your hard work to your website, but hold the confetti. You’ve still got some work to do.
Also: Is a freelance website a good place to pitch your services? Plus, Dean Foods’ bankruptcy, whether PR pros should work in the office or off-site, and more.
Also: Cision executive’s light-bulb moment on metrics, Dallas Cowboys win warm and furry social media love, and Kaiser Permanente strike takes a hiatus due to CEO’s death.
You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success.
Measurement is crucial, along with understanding new tech and adopting an agile mindset.
Also: Where emoji come from, Popeyes’ sandwich gets a soaring relaunch, tips for superlative word choice, mastering international messaging, and more.
Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more.
The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. Despite the challenges, her outlook is optimistic.
Both campaigns can be more effective if they work together. Here are five ways you should consider coordinating the two.
Some online behaviors are more likely than others to turn your audience against you. This graphic shares important faux pas to avoid.
Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more.
The enhancement to the increasingly popular video site gives brand managers a way to gauge the traction their posts get. Here’s what you need to know.
If you are a PR pro, you spend a lot of time on social media. Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources.
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Your audience can help create content and share your message through challenges and other activations, but you have to be authentic, or your campaign will fall flat.
