A new study says companies will waste big bucks on posers with fake followers and over-hyped promises, but industry insiders say it presents an opportunity for savvy pros.
The majority of U.S. employees believe they should use their voice to speak on current topics, even if it’s critical of their employer.
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Also: Gen Z devoted to their online platforms, social media takeaways from Toms, racist comments overshadow ‘SNL’ casting breakthrough, and more.
President and owner Alison Gutterman of Jelmar, the company that makes Tarn-X and CLR, says music and cleaning are an intuitive fit—but that’s only the tip of the spear for her campaign.
Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.
Sometimes recovery takes more than medicine. The iconic spokes-duck, crafted into an interactive toy, gives youngsters undergoing treatment a much-needed morale boost.
‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Read on for more insights you can employ in your own online efforts.
Also: Your caffeine vehicle of choice, 9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.
The short video format on the platform out of China has been massively popular with younger audiences, but is it a good fit for your organization? Check out these statistics.
After a highly successful activation last year for the Browns’ first NFL win in two seasons, Bud Light decided to go back to Cleveland—and sell some refrigerators.
Also: Nissan’s CEO resigns, Starbucks steps up internal mental health efforts, White Claw demand outpaces supplies, and media correction doozies.
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
Fewer content marketers used influencers in 2019 than they did in 2018, but those that did take advantage of influencer marketing were pleased with the results.
Also: Alabama dean resigns amid Twitter furor, T-Mobile vows to investigate purported overcharges, and Burger King’s ‘Escape the clown’ campaign.
