Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.
Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.
Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?
You might lose a few followers for speaking out, but silence can ding your company’s reputation, too. Here’s how to handle this vexing comms conundrum.
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers.
Also: Conan O’Brien will move to HBO Max next summer, Perdue racks up sales with ‘ThanksNuggets,’ Netflix ranks No. 1 with employees, and more.
Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content.
Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.
With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know?
Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.
Also: Ticketmaster clarifies reports of vaccine requirements, JetBlue prepares to book middle seats, Stove Top offers ‘stuffing-inspired’ fashions, and more.
Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more.
Experts share how audiences are changing—and how organizations can prepare for the tumultuous months ahead.
Also: ‘Jeopardy’ honors the late Alex Trebek, the European Commission files antitrust claims against Amazon, brands tweet Veterans Day messages, and more.
