Michael Taylor
5 marketing certifications that matter to recruiters
PR pros looking for career advancement can look to these programs to elevate their skillset and add desirable accolades to their CVs.
Social Media
Michael Vannest
A lesson in PR ethics, courtesy of ‘The Great Hack’
The Netflix documentary explores the depth of the Cambridge Analytica scandal and its long-term repercussions. The author extracts key takeaways for industry professionals.
Beki Winchel
LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores
Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U. of Michigan trolls Ohio State over ‘The.’
Beki Winchel
Barstool Sports founder’s anti-union rant, Philly and VW ads banned in the UK, and Kohl’s partners with Facebook to reach millennials
Also: Top obstacles for social media marketers, Swarovski apologizes to Chinese consumers, and Dunkin’ gets ahead of Starbucks (and the autumn) with a pumpkin-palooza.
Ted Kitterman
How Aflac overcame changes in Facebook’s algorithm
Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Aflac’s Chris Ehrhart has these tips.
Beki Winchel
Walmart garners backlash for pro-gun shirts, Olive Garden offers lifetime pasta pass, and 70% of employees want job training
Also: Google facing antitrust concerns over its job-search feature, Twitter tests tool for users to more easily follow conversations, and Chick-fil-A introduces a cheesy side dish.
Ted Kitterman
Infographic: How much time we spend on social media
Which platforms get the heaviest use? What topics drive the conversation? This infographic offers vital insights.
Ted Kitterman
How to stay apolitical in our polarized era
Brand managers and PR experts want to avoid choosing a side, but that doesn’t mean they won’t be dragged into the political scrum. Here’s how you can safeguard your organization.
Laura Hale Brockway
21 words gaining notoriety under the #mispronounced hashtag
Perhaps you’ve done it yourself, saying ‘mizzled’ when reading ‘misled.’ To help you avoid a verbal fracas, we offer a cache of common linguistic foie gras. Oops—that should be ‘faux pas.’
Beki Winchel
Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings
Also: Quirky risks of working at home, Twitch chief says ‘sorry’ to a former streamer, and Amazon scores with a guinea-pig-themed café.
Ted Kitterman
Every generation uses social media daily
Are you looking to target older consumers? Perhaps you want to reach ascendant demographics like the millennial generation. Either way, social media is a potent tool.
Beki Winchel
Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire
Also: Farmer Boys’ social media sweepstakes win, apps’ value for consumers, PR pros’ stand on profanity in messages, and more.
Robby Brumberg
4 social media pitfalls for communicators
Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook.
Ted Kitterman
Does profanity rev up your message, or put off your audience?
Beto O’Rourke got lots of coverage for his sharp outburst to a question about Donald Trump’s response to a mass shooting in El Paso. Do the ‘bad’ words undercut his argument?
Beki Winchel
Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay
Also: Storytelling insights from Hilton’s director of content, The New York Times’ stock drop reveals a muddy media picture, and how different social media platforms affect purchases.
