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One PR pro makes the case that organizations who are serious about racial equity and diversity should interrogate all the places their budget is spent—and allocate resources to diverse vendors.
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Tell us how your job as a communicator has changed, including what’s working for you in this short survey. Use the results to benchmark your efforts.
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The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity.
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Also: Microsoft shares employee insights in a ‘Disability in the Workplace’ series, Instagram is gaining marketing budgets, Harvard and Princeton prepare for fall, and more.
Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more.
By prioritizing listening, storytelling and backing up words with actions, the organization is working to create positive change and promote health equity.
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Also: Philadelphia Flyers’ Gritty gets a ‘Queer Eye’ makeover, Pizza Hut franchisee declares bankruptcy, Walmart stops selling ‘All Lives Matter’ shirts, and more.
PR pros on social media should focus on providing value to their audience. Here’s what that might look like in practice.
Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.
Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.
