Drew Boehmker
Takeaways from ‘Survivor’ for engaging your audience
The enduring reality show offers lessons for brand managers and other communicators.
Social Media
Beki Winchel
Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images
Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more.
Beki Winchel
Disney, Salesforce and Mastercard chiefs exit; Jif and Giphy partner to end the ‘GIF’ debate; and Walmart merges e-commerce and traditional teams
Also: Webinars elevate marketing campaigns, music industry revenue skyrockets via streaming, Shamrock Shake marks 50 years, and more.
Rahul Varshneya
The marketer’s guide to writing content for Gen Z
Keep pieces pithy and poignant, and demonstrate your commitment to privacy.
PR Daily Staff
Share your social media journey for a chance to win $50
We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. Participants will get a copy of the results.
Russell Working
5 ways Microsoft boosts engagement and internal culture
Know your values. Create a communications cadence. Unite through internally viral video. Here’s a sneak preview of a Microsoft session from Ragan’s big Disney World conference.
Beki Winchel
Expedia to lay off thousands, influencer marketing trends, and TSA clarifies its TikTok stand
Also: Yorkshire Tea is caught in political crossfire, IHOP pushes National Pancake Day, Samsung downplays its data breach, and other stories.
Ted Kitterman
How to craft tantalizing customer experiences
How important is an IRL brand activation for your organization, and what elements are essential to delight modern audiences? Experiential marketing expert Christa Carone shares her insights.
Beki Winchel
Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items
Also: Ryanair’s chief takes heat over Muslim comment, Krispy Kreme debuts delivery for ‘leap day,’ PR pros identify the top trends in 2020, and more.
Kate Rose
3 subtle social media blunders that make you look bad
Retweeting lousy links, mindlessly pasting across platforms and using useless hashtags can undermine your credibility.
Beki Winchel
MGM data breach affects 10.6M, L Brands chief to resign with Victoria’s Secret sale, and Twitter tests fake-news warnings
Also: Ragan’s 2020 Salary & Workplace Culture Survey, McDonald’s debuts Quarter Pounder scented candles, the reliability of online polls, and more.
William Comcowich
Why and how to yield your social media account to employees
Follow the lead of GE Power and other organizations by temporarily turning over your online feeds to in-house brand advocates. Consumers will respond to the fresh voices and authenticity.
Ted Kitterman
Hasbro embraces nostalgia, ViacomCBS debuts a streaming service, and Walmart touts $60M annual savings on plastic bags
Also: Peeps introduces new flavors, social media doesn’t boost recruitment, chime in on our social media careers survey, and more.
Laura Bedrossian
5 best practices for brands and individuals on LinkedIn
New features are just part of the way communicators can make the most of the professional network. Much of it depends on how users approach the platform. Consider these ideas.
Beki Winchel
Hilton named top place to work, Uber cuts 80 jobs without notice, and Facebook tests tabs
Also: Kickstarter employees vote to unionize, Buger King shows off its all-natural burger with mold, PR pros’ top priorities, and more.
