Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.
TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.
Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.
Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
How will you grab an online audience this year? Here’s how industry insiders see the game.
Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
