This week, PR Daily
published my list of 40 useful things to share in Twitter
besides blog posts. Now, it’s Facebook’s turn.
These suggestions are made with a brand or organization in mind, but can easily be adapted to personal accounts. This is also a nice checklist if you are trying to strike a balance between self-promotion and adding value to your communities with updates.
Here are my first 20 suggestions (the other 20 will follow later in the week):
1. Share a “how to” video from YouTube about your niche.
(YouTube even has dedicated section on “how to and style
2. Suggest other niche media of interest to your community.
For instance, a golf-related page would benefit from an update on the local time of the next major tournament telecast.
3. Highlight special offers and competition of interest to your community.
Often, another Facebook page will stage a competition with some great prizes on offers relevant to your niche. No harm in re-sharing that link.
4. Stage a live Q&A on your wall with an industry expert.
Giving people access to knowledge is always received well.
5. Create and stage polls that add value to the page.
More brands are using polls on Facebook pages, but the incentive for participation is often overlooked. Before you post a poll, ask why your community would take part and share it to encourage.
6. Aggregate fan posts.
If you keep your wall “open,” you might want to republish comments and content shared by your community. This will not only make the publisher feel special, but also encourage more engagement.
7. Tell your community about other Facebook pages in your niche that they might want to follow.
This is a classic example of non-self-centered sharing that adds value.
8. Recommend ways for your community to get more out of their day.
For instance, a tech brand might suggest you try a tool like DropBox to manage your online files.
9. Share tips and insights on a new piece of software.
You could, for example share Android updates or IOS updates.
10. Highlight relevant research.
Sometimes, a research report may contain a couple of great nuggets of information for your community. Identify them and share them. This is a great example of adding value by making the access to content easier.
11. Post important business information.
Sometimes you can promote your business by directly promoting a product. For instance, you could update your community on store opening times over the holidays.
12. Partner with another company.
This is an often overlooked way of curating valuable content. Businesses partner with other organizations to regularly share content plans with each other and identify opportunities to cross post.
13. App mapping.
As Facebook continues to encourage app development, locate some handy or relevant ones and share them with your community. They'll love you for it.
14. Share news about Facebook.
One thing every brand has in common with its Facebook community is Facebook. So, if the social network updates its pages or changes the way the user experiences the platform, share this development with your community.
15. Seasonal/calendar driven updates.
Another piece of common ground every brand and organization shares with its community is time-sensitive events. If the weather is changing, there's probably an opportunity to give advice and, as a result, add value.
16. Event reminders.
Hosting an event that’s relevant to your niche? Reminding people that something is coming up always goes down well.
17. Suggest things to do.
You'll often see Facebook page administrators ask people what they have planned for the weekend. Take this a step further by suggesting some things that might be of interest.
18. Game reviews.
You might argue about the “usefulness” of games, but certain members of your will love getting information about a new mobile game they can play on the way to work.
19. Share links to relevant albums from your community.
Or you can link to a relevant Flickr or PicasaWeb account.
20. Ask and answer questions that fulfill a need.
Asking questions for the sake of asking questions is pointless. Analyze what your community is curious about and tailor questions based on that insight.
What else would you add to this list?
A version of this story first appeared on the author’s blog.