Remember the song “Cruel Summer” by Banarama?

It’s a catchy pop tune—covered by Ace of Base and the U.K. outfit Aidan Moffat and Bill Wells—that explores the darker side of the sun-seared season?

The song’s protagonist, a forlorn young woman, has been cast out into the “hot summer streets,” where the “pavement is burning.” It’s too hot; her friends are away; and again and again she laments that they’ve left her here, alone, on her own.

A cruel summer, indeed—if only she’d had an iPhone.

Not only would the cellular device help the young woman connect with her friends, but also encourage her to apply some sunscreen. No, seriously. According to this infographic from OnlineCollegeCourse.com, texting has given doctors and organizations a new way to effectively communicate with mobile users—and in one instance it involved reminding sunbathers to slap on some Coppertone.

Learn more about this example, along with even more ways texting could potentially improve your life: