The idea of authenticity is often touted in social media, but what does it look like in practice?
Check out this recent exchange that U.K. grocery chain
Sainsbury had with popular blogger
October Jones:
That post was followed by a response from Sainsbury’s corporate account with a number for them to call, signing off that they were sorry “you had to wrestle your way through the sandwich.”
Brilliant!
(via
AdWeek)
(Image
via)