Facebook is experiencing a topsy-turvy year.
The social network has reached nearly 1 billion users worldwide, yet reports
have suggested its growth in the U.S. has slowed.
With much fanfare it went public in May, but its stock price has fallen to new lows.
After some brands' executives questioned the effectiveness of Facebook advertising—chiefly General Motors
—the website Digiday
pondered this week whether the social network is suffering an image problem.
Despite the setbacks, Facebook remains a behemoth in the social media space, as organizations (and the people they employ) continue to wrestle with finding new ways to engage audiences on the social network.
With that in mind, PR Daily
looks at 20 recently updated statistics about Facebook:
There are 955 million
monthly active users as of June 2012.
And 552 million
daily active users on average in June 2012.
According to one estimate
, the average value of one Facebook account is $115.43.
The price of a share of Facebook upon its initial public offering was $38
The price per share of Facebook at one point on Friday morning was $19.05.
of Facebook’s monthly active users live outside the U.S. and Canada.
The average number of friends per user is 229
, according to the Pew Internet and American Life Project
. (Another study
put it at 245
of Facebook users are older than 45.
The average age of Facebook’s board of directors is 49
woman sits on Facebook’s board of directors.
of Facebook users are women
The total annual carbon footprint
per monthly active Facebook user is 269 grams,
the equivalent of making and consuming a couple glasses of wine, three bananas, or one medium latte.
of Facebook members use the social network to flirt
of those Facebook flirters are married.
694,980 status updates
occur every minute
people “like” Michael Phelps’ Aug. 5 Facebook pos
t: “‘Don't cry because it's over. Smile because it happened.’ - Dr. Seuss.”
There were 51,997
comments to Chick-fil-A’s July 19 Facebook post
, in which it offered a statement about its presidents remarks on traditional marriage
. Nearly all of the comments are charged with emotion.
of online purchases are influenced by Facebook
Facebook page has 48,054,180
“likes,” making it the most “liked” Facebook page among brands.
The Edelman PR
Facebook page has 17,916
“likes,” making it the most “liked” public relations firm on Facebook.