Businesses love throwing press clips and media endorsements all over owned media properties. Third party reviews are perceived as credible, so company websites often have a "press" page where favorable articles, broadcast clips, and/or blog posts are posted.

Certain enterprises—such as restaurants—take it offline and post positive reviews in the window or on the door as a way of building credibility with potential customers.

Recently, however, I noticed a street performer in Montreal take advantage of his editorial coverage. The clips he’s displaying come from a newly defunct English language alternative weekly called the Mirror, a publication which, though popular, could not sustain itself in today's dynamic media environment.

His savvy, homespun PR is matched with a mean guitar. He was doing a beautiful rendition of “Cross Road Blues” by Robert Johnson when I took these shots.






A version of this story first appeared on the author’s blog.