5 simple ways to earn your patients’ trust
Your patients’ confidence in your staff can affect their mindset and, in turn, their recovery. Try these approaches to gaining and keeping their confidence.
Consumers choose doctors and hospitals for deeply personal and emotional reasons, not always rational ones.
You can trumpet your quality rankings and other measureable data all day long; it’s just noise to patients who make health care decisions with their hearts.
Try these five steps to earn patients’ confidence:
1. Build your reputation with a compelling story
Patients pay attention to what their neighbors are saying, what they read about you online, and how you’re perceived in the community. Word-of-mouth is crucial. If you tell your story authentically and keep your message consistent and relevant, your reputation and your organization will benefit.
Your reputation grows naturally from personal recommendations and your brand image. Naturally, that’s what your patients trust most.
2. Create a seamless care experience.
When patients encounter your organization, they don’t want to spend time figuring things out or trying to understand your hierarchy. They’re looking for care, and they’re counting on you to deliver it.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
