Steel yourself for this one, folks—we’ve got another gruesome tale of "Christmas creep" to share.
We playfully chided Hobby Lobby last week for having its Christmas wares for sale in May. Now Sears—which is still a thing—is invoking the month of December in mid-June to entice you to purchase whatever it is that’s causing the company to “burn cash,” as CNN pointed out last month.
The offending promotional email pictures a grill, a refrigerator and something I assume is a riding mower (forgive this city dweller). The copy reads, “My, how time flies,” followed by, “Let’s not wait until December to get reacquainted.”
While it’s not as blatant as Hobby Lobby aisles full of Christmas décor (and yes, we know Christmas crafters have to get started early), the Sears ad, one can argue, is another example of Christmas creep marketing.
Still, Consumerist is pretty forgiving with this one.
While this email uses the good name of the holiday season to coax [a tipster] back into a Sears store, think of it this way: It shows that Sears is at least aware that there’s more than six months until Christmas. Maybe they’ll hold off on putting the bears and ornaments until maybe July this year?
Anything that makes me think of Christmas in June makes me think of snow in June, which makes me think of being cold (again, in the month of June). And if there’s anything I dislike more than being cold in December it’s thinking about being cold in December while it’s still June.
Stop it, marketers.