You can get a lot out of Twitter as it is: It’s an excellent network to find experts, read interesting articles and jump into conversations. But sometimes
PR and marketing pros want to do more.
Recently, while hunting for Twitter tools, we found many suggestions and recommendations were outdated, and several Twitter-based tools have been bought
out or shut down in the last few years. Many of the tools we originally found were poorly designed and difficult to use.
We’ve tested hundreds of Twitter tools and narrowed them down to the best that can help you with almost everything—measurement, finding and creating
content, interacting with your audience, building your presence and more.
Here are 60 tools PR and marketing pros should check out:
The most popular tools
Bit.ly shortens links, but perhaps more importantly, it also tracks link clicks.
Tweetdeck allows you to create multiple streams that can be based on your feed, keywords or searches. You can also easily tweet, retweet and respond through the app or desktop version.
Though it has similar features to Tweetdeck, Hootsuite allows you to manage multiple twitter accounts. The free version includes three Twitter accounts, and you can
upgrade to the premium version if you need more than that.
If you’re just starting out with Hootsuite, this article will walk you through setting up Twitter accounts.
Klout provides all users with a score from 1-100; the average score is around 40. You can link your Instagram, Facebook, LinkedIn and Google Plus accounts
as well. Klout also provides suggestions on users to follow and content to share.
Whatever your client's industry--be it organic farming or interior design--Topsy will give you the number of relevant tweets and trends and then list out the
most popular tweets. It’s a great resources for finding interesting content and relevant twitter accounts to follow.
Create a magazine-style page of tweets on a certain topic.
We’ve recently started using Paper.li to
keep track of all the tweets related to marketing and social media going through our feed.
Scheduling tweets is a feature available with numerous Twitter tools, but if you just want to schedule tweets without all the other bells and whistles, Buffer is the tool for you.
A great deal happens on Twitter: random Internet obsessions, funny stories and Twitter battles. Sometimes to get the full story, you need a collection of tweets; Storify lets you create one around a topic, user or hashtag.
Twitter for Mobile
The Twitter app has numerous distinct features from the desktop version. The biggest and most obvious distinction is that you can check in on your
accounts at any time, but the app also makes it easy to manage multiple accounts.
Trying to keep up with a chat on Twitter can be overwhelming, but TweetChat helps make it manageable. With this tool, you can pause the conversation,
highlight or block users and participate by tweeting, favoriting or responding to others' tweets.
Tools that help you know and understand your followers
You can instigate some serious office drama with this Twitter tool, which lets you quickly check who is following whom.
Is Tom in marketing following Jill in sales? Find out in seconds on FriendorFollow.
Bio is Changed
You can get notified by email or RSS when someone updates his or her bio.
A freemium tool, ManageFlitter is most useful if you subscribe but you can still get some helpful information with the free version. The free version sorts
your followers into various categories that can help you spot fake followers.
Perhaps you’ve tweeted about your lunch one too many times or how the Starbucks barista misspelled your name again.
Whatever the reason, unfollowers makes it easy to see exactly who unfollowed you. You can also use unfollowers to track those who no longer want to see
what you’re doing on Instagram.
Sometimes the easiest way to figure out what your followers want is to ask them. Twtpoll allows you to create a variety of surveys and send them out via
MyTopTweet will give the 10 most popular tweets for any twitter account. It’s simple and powerful.
Socialrank will sort your Twitter followers by influence (based on number of followers.) You can also see who has recently tweeted, who hasn’t tweeted in a
while and who has never tweeted.
This tool is similar to FriendorFollow, but without any of the bells and whistles.
If you just want to know if Ashton Kutcher follows Lady Gaga (he doesn’t), this is the tool for you.
Tools for gathering analytics and sentiment
Not surprisingly, Twitter built one of the best tools out there for tweet analytics.
You can find out how many impressions and engagements each tweet gets, and can also see them plotted out over time. Also, Twitter Analytics provides a
quick snapshot of your followers, including general interests and location.
Tweriod figures out the best times for you to post that perfectly crafted tweet.
It analyzes when your followers are most active and then gives you blocks of time when your tweet is most likely to get the greatest exposure.
You can find a wide range of information on Twtrland; one of the most interesting is a demographic breakdown of your Twitter followers.
Much of the data on Twtrland is available only through the premium version, but you can still glean a lot of insights with the free version.
Riffle is a Google Chrome tool that will give you quick insights into any account.
Once you’ve activated the Chrome extension, a little triangle will appear next to twitter account names. When you hit the triangle for more information,
the extension will give a quick overview of that user account.
Most interestingly, this tool tells you the top hashtags, mentions and URLs that an account posts.
Tools for Twitter chats
It can be difficult to keep up with all the different chats happening on Twitter. ChatSalad sends out tweets 5 minutes before a chat is scheduled to start.
You can use it as a helpful reminder or to jump into new chats.
Somewhat similar to TweetChat, Twchat allows you to create a virtual room with a stream for your Twitter chat. Within the room, you can join the
conversation, blacklist users and follow participants.
One of the downsides of Twitter chats is that you flood everyone’s feed with your tweets. With Branch, you can converse on a topic without it showing up as
It’s similar to a forum page but you use your Twitter account to sign in.
Register your Tweet chat hashtag on Twubs and it’ll store all of the tweets from the chat so you can keep an archive of past chats.
You can also create a chat-room-style page with your branding.
Tools for networking and building your influence
Once you follow Magic Recs, the account will start sending you personalized recommendations via direct message.
Strange and eerily good, you’ll know when clusters of people suddenly start following the same account or tweeting about the same topic.
A simple tool that gets right to the point, Wefollow helps you find interesting and influential accounts by topic. Just type in a topic that interests you
and Wefollow will generate a list of the most influential Twitter accounts for that topic.
A beefier version of Wefollow, Buzzsumo helps you find influential accounts and popular tweets by topic.
It also has several filtering options so you can search by date, language, country and post type. The paid version also lets you set up content alerts.
Pick an account and Flutter analyzes their followers to identify active users. If you’re starting a brand new account, this is an easy way to quickly find
several accounts to follow.
Flutter is free for a 10-day trial; after that it’s $9.99 each month. One quick warning: don’t try to follow hundreds of accounts all at once. That’s a bad
Twitter practice and your account may get flagged for spamming.
31. The Latest
Beautifully designed and right to the point, The Latest is a list of 10 interesting articles from Twitter.
A project created by The New York Times’ R&D Lab, Vellum analyzes what your friends are sharing and then creates a list of the most popular
content for you. It’s a great way to easily keep up on what your friends and contacts care about.
Twurly makes it easy to keep up with your Twitter feed; each day, it sends a digest of links from your Twitter feed so you don’t have to hunt around for
new and interesting content. The links are filtered by popularity.
If you’re struggling to find interesting content, News.me uses your friends to pick out a selection for you.
Looking for a good book? BookVibe searches your followers to find book titles they’ve tweeted about.
It’s an easy and quick way to find interesting book suggestions.
If you need some help brainstorming hashtags for your tweets or searching for content, Hashtagify creates a visual map or relevant hashtags
Tagboard provides sentiment analysis of a hashtag, which is a great feature for brands. It also assembles recent tweets for a certain hashtag in a neat
Some hashtags are so popular that your tweet will quickly be drowned out. Ritetag helps you figure out the perfect hashtags to use, making sure your tweet
gets noticed in the fray.
Ideal for keeping tabs on a large campaign, Keyhole keeps track of all mentions and metrics for your hashtag.
The downside is that keyhole is relatively expensive: The cheapest plan is $129 monthly.
Similar to Tagboard, Seen is notable for its clean design and ease of use; it’s one of the nicest tools in terms of getting up and running quickly.
Search any hashtag; there aren’t any hoops to jump through and you don’t have to sign in to get to your results.
Tools that track mentions
Twilert is a gorgeous site that’s incredibly functional. You can set alerts for keywords and handles and then filter by location, language and users.
You can also schedule email alerts. By the time you realize there’s a subscription fee of $9 each month, you’ll be hooked.
Sometimes it seems like everyone is interconnected these days. MentionMapp makes it easy visualize all those connections.
Warning: it’s a bit of a rabbit hole. It’s so easy to navigate that before you know it, an hour has gone by.
Tools that help you visualize data
Plug in your hashtag or keyword and you’ll have gorgeous animations of new tweets.
Visibletweets would probably work best at an event, though be careful: Campaigns and presentations that automatically display tweets often get hijacked.
Twistory beautifully displays tweets that begin with “I love,” “I hate,” “I think,” “I believe,” “I feel” and “I wish.”
It’s not practical ,but it is fascinating. If you’re looking for a burst of random inspiration, check it out.
TweepsMap displays the percentage of followers in each country. Annoyingly, the site forces you to tweet about them to unlock features.
Tweet Archivist is part analytics, part gorgeous visuals. The free version gives you an overview of just about everything you’d want to know about a
hashtag or keyword.
If you get a subscription, they’ll track and archive information about your hashtag or keyword.
Not surprisingly, the Twitter team creates the best visualizations for popular topics and large, cultural events. Past examples include the State of The
Union, World Cup and Australia Day.
For all the latest information and visualizations, follow @TwitterData.
Though it’s unclear exactly how Twitter Interactive and Reverb are segmented, Reverb has incredible graphs for pop culture phenomenon.
Currently Twitter Reverb is only open to publications. Submit a request to join.
Receive everything currently trending laid out on a world map so you get an instant and quick overview of what’s popular right now.
Tools that automate Twitter functions
A Google Chrome extension tool, Followr automatically favorites tweets that mention keywords you select based on your interests.
It’s a quick way to favorite relevant tweets, but proceed with caution: You can unintentionally end up favoriting problematic tweets.
The creator of Followr wrote an excellent post about the ethical quandary of Twitter
bots, and why you might want to use Followr instead.
Plugg.io is a bit challenging to use, but there are numerous videos on the dashboard explaining all of the tools.
Set up Plugg.io to create friend suggestions and to automatically favorite tweets—if you can figure out how to use it.
Tools for creating visual content
Social Image Resizer Tool
There’s no size standardization between social networks; Facebook, Twitter and LinkedIn all use completely different image sizes.
The Social Image Resizer Tool makes it easy to get the image size you need for each specific site.
Photo Sharing Guide
Though this isn’t a tool, Twitter’s guide to photo sharing is just as useful as one. Find everything you need to know about adding photos to your tweets.
Not sure why you’d want to bother with photos? According to Twitter, tweets with photos see a 35% boost in engagement.
Share a quote on a nicely designed image without firing up Photoshop; Recit can do it in minutes.
Warning: Quotes on images can quickly become stale, so use this sparingly.
The Pattern Library
The Pattern Library has gorgeous images you can use for your Twitter background.
This is the do-it-yourself tool for Twitter backgrounds. Pick out custom colors and create your own patterns.
Adobe Color helps you find that perfect shade of red you’re hunting for: not too burgundy and not too orange.
It also gives you the RGB and HEX values for each color, which you can plug into your website or image creation tools to always get that exact shade of
Other useful tools
This is a great tool if you’re managing a team that shares a Twitter account. With GroupTweet, multiple people can all have access to an account without
having the password.
You were reading your Twitter feed on your phone, switched to your laptop and then switched back to your phone. Echofon syncs your account across all of
your devices so you’re always right where you left off.
Want to see what people in your area are tweeting about? Nearbytweets is a feed of geo-located tweets nearby.
Sandy Noto is an account manager at BeSpoken Management. A version of this article originally appeared on the company’s blog.