Since its launch in 2005, Mashable has grown to become one of the most influential sources for tech and social media news. As one of its editors explains, there’s plenty of opportunity for PR pros to get coverage on the site.

Mashable associate editor Erica Swallow—who recently blogged about annoying PR phrases—offered tips for pitching the site to prTini blogger Heather Whaling.

Not surprising, Swallow’s tips for pitching Mashable were fairly universal. Here are some highlights:

“A great pitch is succinct and targeted to Mashable’s audience. That’s all. It’s as simple as that. The most successful PR peeps know how to get to the point in 2-3 sentences and they don’t even feel the need to attach that 400-word press release.

“I will note that so few people pitch me via Twitter that it usually catches my attention and tells me that they’re really serious about getting in touch. So, the likelihood that I’ll respond is probably much higher, although I make an honest effort to respond to all pitches, even if they’re not a fit.”

Click here to read the entire Q&A.