How marketers can entice consumers for Mother’s Day
In 2015, people spent $21 billion on the third-largest retail holiday of the holiday of the year. Here’s how marketing pros can take advantage of last-minute shoppers.
No matter how many marketing messages we receive, this is a holiday (along with its Father’s Day counterpart) always seems to sneak up on us.
The holiday isn’t just a chance to show your mom how you feel about her and thank her for raising you—it’s also a big business. Mother’s Day spending topped $21 billion in 2015—a huge increase from $13.7 billion in 2010.
Want proof that the America’s 84 million mothers are more adored than fathers? The Shelf created “the mother of all infographics” and revealed that spending on Father’s Day last year totaled a measly $12.5 billion. Sorry, guys: We’re spending an average of $163 on mothers, wives, sisters, grandmothers, etc. and only $114 on you.
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