Snapchat proves its worth in branded filters
Snapchat’s popularity has exploded on the social media scene—and the app’s user numbers are continuing to expand. Still curious how it works? Here’s a record-setting example from Taco Bell.
Over the last two years, Snapchat has evolved from a silly teenager app to a giant social media phenomenon.
Unless they’re on it themselves, many marketers and brand managers are still unfamiliar with how to use and measure it.
As Snapchat continues to create more and more ways for organizations to use the network, PR pros must understand it and know what the numbers mean.
We often hear clients (and other marketing pros) ask how to measure Snapchat, because it doesn’t have the analytics tools of other social networks. To illustrate, consider an example from a restaurant chain that recently got a lot of people talking.
Turn yourself into a taco
Taco Bell made headlines with one of the top campaign in Snapchat’s history—its Cinco de Mayo Snapchat lens. Taco Bell’s sponsored filter turned user’s faces into a giant taco shell to celebrate the holiday, and it brought in more than 224 million views in one day.
Measuring your return on investment
Taco Bell shattered Snapchat records with the number of views and engagement its Cinco de Mayo filter received. More than 224 million people interacted with and looked at Taco Bell’s snap filter, but what does that really mean?
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