7 habits of established PR pros
Want to become the best in your industry? Start by listening, studying and adapting to change. Here are insights—and a few approaches to adopt.
What does it take to be a great public relations professional?
Consider something Aristotle said:
“We are what we repeatedly do. Excellence, then, is not an act but a habit.”
Work and repetition are essential to succeeding in PR. I’ve worked at a variety of agencies—large and small. Here are habits I’ve observed among the most interesting, accomplished and successful PR people:
1. They study. Start by having a voracious appetite for all types of content. Then, examine how major stories are crafted by top journalists. Deconstruct examples of storytelling, and analyze the communications strategy behind a successful media relations campaign.
2. They are curious. People with intellectual curiosity often do more for their clients. They’ll work to connect the dots to achieve valuable insight. Don’t fret if you’re not naturally curious. Similar to muscle memory, intellectual curiously can be developed.
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