are increasingly becoming a way for brands to market themselves, but sometimes, brands don’t even ask for people to get them or know about it. Take, for example, a Brooklyn man who has professed his affection for New York with a tattoo of The New York Times Magazine
’s “T” logo.
sports reporter Mary Pilon posted a photo of Aaron Tung’s tat to her Instagram account
Romenesko has the story
She tells Romenesko readers that the old-style New York Times T magazine logo tattoo belongs to Brooklyn-based illustrator and mushroom grower Aaron Tung. A friend gave it to him in 2009, when he moved from New York to Los Angeles. (Tung ended up returning to New York eleven months later.)
A commenter on Jim Romenesko’s Facebook page shared another Times-inspired tattoo
. “I got mine back in 2008,” writes Lori Todd. “Former news page designer forever in love with typography.”
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No word on whether the Times
will take a Reebok-style “Free Ride
” approach to this type of marketing in the future, but all it will take is one more tattoo story and this will officially be a trend, in journalism parlance.