Content marketers covet organic website traffic, the kind that comes from unpaid sources.
Often, it results from social media engagement or search engine result pages.
To be shareable and to appeal to a wide online audience, your blog posts must be well-written, unique, useful and timely.
RELATED: Motivate employees with digital communications that inspire.
Where do you begin? If you want to draw visitors in naturally, consider writing with these four types of posts in mind:
1. Expertise and insights
If you are an
established blogger, or if you’ve developed a reputation as an expert
in your field, you know that such posts have mass appeal.
These posts often contain insights from industry professionals or advice on taking particular actions in their careers or fields of interest.
Not everyone is qualified to write these posts, however. If you’re not an expert in an area your organization wants to write about, solicit someone who is.
Usually found on social media, infographics are helpful posts that use images to
walk readers through a fairly complicated concept.
Learning to create high-quality infographics can be challenging. Seek advice from a graphic designer to walk you through the basics, and ask savvy
colleagues to help you break down a confusing concept.
Chances are good that a large number of the posts you read and share on social media are list-based articles. (You’re reading one right now.)
Consider the appeal of the following headlines:
The top 10 list of ultimate ‘80s party songs
The five best ways to living a happier life
12 celebrities you never knew were romantically involved
When writing a listicle, shoot for originality. A unique comparison or an insightful analysis has greater potential to do well online. Also try expanding
your lists; longer posts tend to create more interest with social media users.
Whether you are critiquing a product relevant to your followers, sharing your opinion on a book or reviewing a restaurant, any type of blog post that contains a review is likely to do well.
The mass appeal comes from a review’s ability to generate controversy and conversation, so more users share your content.
readers, what types of blog posts have you found to generate organic traffic?
is a writer
who is passionate about the self-development process. A version of this article originally appeared on