Try these techniques to juice up your online newsroom
It’s becoming essential for corporations, nonprofits and government agencies to post content online. Here’s how to meet reporters’ needs and gain exposure for your brand.
To gain online audiences, many news organizations have shifted to multimedia approaches.
Newspapers and trade journals now integrate videos, infographics and podcasts into their coverage. To improve your organization’s online presence, PR pros should adopt these methods, too.
Online newsrooms that use video, photo galleries and GIFs to attract consumers are seeing increased traffic from journalists. A survey from The News Market says 66 percent of journalists visit various organization’s digital newsrooms weekly—33 percent visit them daily.
The News Market found that reporters rely on digital newsrooms for video clips and infographics to accompany their stories.
“Short-form video clips are becoming an expectation among journalists looking to feed new visual online formats,” as well as other “complementary assets including infographics and pictures with text,” the report says.
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