If you’re not thinking of making your content mobile, you’re missing the point of content.

John Bell from Oglivy’s 360 team read through Kleiner Perkin’s recent report on mobile trends to demonstrate why your content has moved to a device:

• Facebook (200 million active mobile users);
• Twitter (50 percent of active users are mobile);
• Pandora (50 percent of the 3 million new users subscribe via mobile device).

How are you working with your IT and Web team to give your content a mobile boost?

Read Bell's full post.