Pete Codella conducts one of
PR Daily’s most popular webinar series; it’s about social media tools for PR professionals. He features one social media tool every week on
Do you routinely reach out to bloggers? Are you struggling to find the right tool to help you identify bloggers in specific industries?
If so, this week’s social media tool is exactly what you’ve been waiting for. It’s the best blogger relations tool I’ve seen.
It’s called GroupHigh
, and it’s a subscription-based tool that knocks the socks off of any blog directory. This tool—with its impressive interface and speed—optimizes your blogger outreach to help you save time and money.
GroupHigh doesn’t step into the distribution arena. Rather, it empowers public relations professionals with information about blogs and bloggers, allowing PR pros to focus on building relationships.
With GroupHigh you can quickly identify blogs and bloggers who are important in specific niches.
You can also:
- Search a database of blogs by keyword;
- Filter blogs by PageRank, traffic, post activity, and other data points;
- Build lists of blogs and export them to Excel to better manage your outreach;
- Secure information like the blog’s contact form URL, Twitter handle, Facebook page, or group;
- Add blogs to GroupHigh’s database and let them gather contact information and data points.
GroupHigh isn’t a generic media database. Its primary purpose is to identify, catalog, quantify, and connect business communicators with bloggers. It doesn’t stop there, though. It applies the same keyword searches and niche identifiers to fish out public Facebook communities, such as pages and groups.
Locating bloggers and Facebook communities could be important to your outreach for many reasons, including product promotion or placement, soliciting feedback, online focus groups, and even driving traffic.
In a crowded social media space, any tool that boosts your efficiency is worth exploring. GroupHigh will walk you through a free online demo to show you the ropes and let you test some queries.