The following is an abridged version of a post that appeared on PRBreakfastClub.
Have you heard about Pinterest
It’s a new social media platform that provides virtual “pinboards”—think bulletin boards, but for ideas rather than garage sale notices—to post visuals you find interesting, inspiring, or otherwise worthwhile.
Think of Pinterest this way: If Delicious and Flickr had a baby, it would be Pinterest. The platform enables users to highlight visual content (as Flickr does) that’s created by other people (as do Delicious and other bookmarking sites).
These visuals can be images you find as you’re surfing the Web or pictures (or drawings) you’ve created and uploaded to the site. Pinning, as it’s called, is accomplished through a drag-and-drop button in your browser.
The founders of Pinterest have indicated there’s a mobile app in development.
Once you post an image to your pinboard, you add include commentary to it; those who follow you can leave a comment, “like” the pin, or even re-pin the image to one of their own pinboards.
People can also click the image, which leads to the site where the image originated.
Pinterest is currently in beta, so it requires an invite to access. If you’d like one, drop me a comment. I’ll share as many as possible.
To read a more detail account of Pinterest, including its possible uses for PR professionals and specific areas that need tweaking, visit PRBreakfastClub.