Did you wake up at 4 a.m. Eastern Time for today’s royal wedding?

The live stream of the event broke the record for most concurrent views: 300,000 at 6 a.m. ET, reports Mashable. In case you missed it, The Daily Beast has a royal highlight reel, plus various topics related to the nuptials are trending on Twitter.

Ever since Prince William and his new bride Kate announced their engagement, the media has reported extensively on the elaborate wedding plans and this ages-old British tradition. The big event also holds a few PR lessons. Here are three:

1. A picture is worth a thousand media placements. How many times have we seen William and Kate’s engagement photo? They both look deliriously happy and in love. This picture alone has created thousands of media placements. Encourage your client to make tasteful, creative photographs that speak to the personality of the brand. Media outlets appreciate a good jpeg.



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2. Show some emotion. No stiff upper lip for this couple. William and Kate have both expressed their pre-nuptial jitters. There’s no need to be stoic in PR, either. If the outlet to which you’re reaching out would be a stretch for your client, or if you’re working on a program you really feel proud of, express your feelings in your pitch. Show the editor or producer how much you care. A little human emotion goes a long way.

3. Tradition can be a good thing. It’s easy to get wrapped up in tweets, likes, blogs, and site traffic, but traditional media placements still make a significant impact for your client. Winning a magazine or industry award can speak louder than a perfectly crafted Facebook post.

A version of this story first appeared on the blog, NYC PR Girls.

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