Print reporters, finally, a glimmer of hope: A large majority (71 percent) of respondents to a PR Daily LinkedIn poll
said they read the news in print, most of them doing so daily.
According the poll, 34 percent of respondents said they read the newspaper in print every day, followed by 21 percent who said occasionally (two to three times per week), 16 percent indicating weekends only, and 8 percent who said “other.”
, a communications specialist at Blue Cross Blue Shield of Michigan, said he finds the print newspaper “much more satisfying than reading off a computer screen,” noting that in print he “gets a lot more [to] read.”
Another respondent, Jasper Jansen
, a senior account executive at Hill & Knowlton Amsterdam, said he reads the newspaper in print “every day, in the train on my way to work.”
Of course, not everyone is so gaga over print: 22 percent of respondents said they never read the hard-copy edition of the paper.
“Tangible newspapers make my hands feel uncomfortable,” said Jason M. Syptak
, a social media intern at Texas A&M University. (He added a “ha-ha” to his response.) “I use Twitter, Internet, mobile Internet, and media applications to read news.”
More than 450 people took our poll, which offered respondents five choices from which to choose: every day, occasionally (two to three times per week), weekends only, never, and other.
The poll was promoted via Twitter.