3 painful realities for new PR professionals

For most of us PR professionals, this is a point of pride. Millennials want to work with us.

That’s awesome. This means our industry is growing, right? What’s not to love about that?

Though joyous for us, new PR professionals hoping to get a real taste of the ins-and-outs of the business might seem slightly less enthused about the reality of our world once they finally get the chance to experience it through an internship or entry-level gig.

Ours is an environment filled with stress, endless deadlines, and enough typing to cause long-lasting carpal tunnel syndrome in only a matter of weeks.

Still interested?

If so, read on. By so doing, the proverbial sharpening of your media-shredding teeth won’t be nearly as agonizing.

1. Pitching isn’t for the weak.

Unknown to many new PR professionals, the field isn’t about rubbing shoulders with the rich and famous at elegant cocktail parties. Mercy, it’s rarely even about the glamor of standing in front of a number of microphones at a news conference. More often than not, it’s about the art of the media pitch.