If you’re entrenched in social branding and influence, you will want to check out Edelman’s TweetLevel and BlogLevel, two free Web-based platform that launched today.

“TweetLevel finds the influencers on Twitter, and BlogLevel does the same for the blogosphere,” reports The Next Web. “The key to the tools is this: You first sort the data by context and relevance, and then you analyze people’s influence. People who rank highest are those who create original ideas that in turn are amplified by others, and those who engage most meaningfully with their followers.”

The Next Web called the platforms the “GPS of online influence.”

The graphics and screenshots in The Next Web article help break down the specifics on relevant influencers, channels, and more. One person who has used the Edelman platforms refers to them as “clunky.”

Regardless of which tool you prefer, it’s clear we’re drilling deep into the information landscape.