Top 10 ways to succeed in PR

Michael J. Fox had a secret to his success, but this author—a PR professional—is willing to share.

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9. Speak up during internal team brainstorms. In order to gain a voice in the room when you are with a client, you first need to use the one you have when you are in a room with your colleagues. You never know when you might say something that sparks an idea. (Don’t worry; even if you say something that doesn’t lead anywhere, your managers will still love that you were thinking and trying to be helpful.)

8. Make sure you have thick skin. You are going experience challenging clients that do nothing but tick you off and yell at you. You may even have co-workers whom you can’t stand. Although it may be hard to imagine, I can promise that you will learn a ton from these situations.

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