How does Southwest Airlines communicate its message inside and out?

Well, funny you should ask. PR Daily publisher Ragan Communications is hosting its “Communicating your Company Story—Inside and Out” conference at the Southwest headquarters this week. The event features speakers from numerous organizations, including Southwest.

You can catch the action on Twitter with the hashtag #raganswa.

In the meantime, here are 10 useful tweets from the conference’s first day.

@MsKist: Happy employees=Happy customers=Happy stakeholders. -Ginger Hardage, SVP, Culture & Communication

@MarkRaganCEO: Its OK for employees to challenge leaders n decisions at @southwestair, says SVP Ginger Hardage

@shelholtz: The leadership of a company needs to be intimately involved in communicating, says SWA CEO Gary Kelly.

@SamHosenkamp: Put people first: Southwest puts employees first, because happy employees equal happy customers!

@DanaBrants: If you don’t have top leadership engaged in communication initiatives it will be hard to engage employees, Kelly #raganSWA #southwestair

@LucyAbreu: #raganswa "communication from a leadership perspective is primarily listening" SWA CEO G.Kelly

@someprtips: 3 important things: Be really good at what you do. Have passion. Make money. @southwestair CEO says add "communication"

@mmccauley76: Gary Kelly - communication, teamwork and being decisive are attributes of good leadership

@someprtips: "The business of business is people." -Herb Kelleher, chairman emeritus of @SouthwestAir

@GPTW_US: Kelly, "from a leadership perspective, the primary function of communicating is listening."

Plus, a bonus tweet, via NASA:

@SamHosenkamp: RT @schierholz RT @NASA What it’s like to live in space for 6 months-Video frm Exped 24/25 w @Astro_Wheels http://t.co/zKVBi6tq Again, if you’d like more, follow the conference at #raganswa.

(Image via)