A new social network called Unthink is trying to challenge Facebook’s dominance and reimagine the way people communicate with brands on social media.

The site, which bills itself as the anti-Facebook, claims to take a more open and honest approach to social networking.

Unthink is “built on purpose with purpose to better serve people and brands, empower them, and make their lives easier,” according to a press release from its PR firm, The Publicity Agency.

Considering Google+, with all of its resources, is having a tough time chipping away at Facebook, it seems the odds of Unthink catching up to Zuckerberg and co. are slim, at best.

But Unthink did score some major media placements—including in TechCrunch and All Things Digital—thanks to The Publicity Agency, which is also the firm representing ousted Illinois Gov. Rod Blagojevich and accused killer Drew Peterson.

It appears those press hits have sparked a flurry of interest. By late Tuesday morning, the site displayed this message: “Unthink is over capacity. Please try again later.”

In the press release touting Unthink, Glenn Selig, founder of The Publicity Agency, also had this to say about the media placements:

“We had many doors slammed in our face and we had some, let’s just say, spirited conversations. There were tech gatekeepers who did not want to report on Unthink despite the fact that this effort was different than what had been done in the past. … The public, and those fed up with Facebook, should have a choice but they can’t choose if they don’t know.” The social network is currently in beta testing. And even though it seems like more than a long shot that it will gain traction, PR and social media professionals may want to at least take a look because Unthink handles brands a bit differently.

From TechCrunch:

“Brands … have a different way to communicate with fans than they do on Facebook, where messages are spliced into a users’ News Feed. On Unthink, there’s a separate section on users’ profile pages just for communicating with businesses. Users decide what companies they want to communicate with, what type of messages they want to receive and how often they want to receive them. Then, when they choose to interact with a brand, they’re rewarded for their engagement with points that can be used towards discounts and offers from the brand in question.”