McDonald’s got the cold shoulder on social media after serving “fried air” to customers.
The fast-food chain suffered a mozzarella meltdown this week when thousands of angry consumers took to Twitter to blast the brand for omitting the cheese
from one of its newest products.
Using the hashtag #WheresTheCheese, United States customers posted photos of their hollow purchases:
McDonald's launched mozzarella sticks nationwide this month as one of the four products included in its latest " McPick 2
" promotion. When the chain started testing them in Wisconsin last
summer, the response was positive.
On Thursday, a McDonald’s spokeswoman told The Chicago Tribune that the
cheese must have melted out of the breading during the baking process:
We are aware of a low volume of guest concerns about our Mozzarella Cheese Sticks. In these instances, we believe the cheese melted out during the baking
process in our kitchens and shouldn't have been served. We apologize to any customers who may have been affected. We are working to fix this in our
One McDonald’s employee had his own explanation for the mishap:
Competing restaurants took the opportunity to boast their own products in an attempt to sway customers:
What do you think, PR Daily
readers? What might McDonald’s have done differently to quell the social media backlash?
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