Apple apologizes to China for ‘lack of communications’

The company has suffered through a PR crisis in China for weeks.

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“We are aware that a lack of communications … led to the perception that Apple is arrogant and doesn’t care or attach enough importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gave consumers.”

Since last month, state-run media in China has slammed Apple, accusing it of “skirting warranty periods, adopting customer-service policies that discriminate against Chinese customers, and formulating an inadequate and arrogant response to the reports,” according to The Wall Street Journal.

Apple products are manufactured in China by the Hon Hai Precision Industry Co., known more notoriously as Foxconn.

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