Building your business? Be willing to get your hands dirty
A solid work ethic is a common trait among many successful PR and marketing pros. Some, though, are unwilling to try new approaches. Get your head out of the clouds with these tips.
Most people suck at marketing.
Why? They’re too focused on the big picture—and the end result.
That’s what I call the “clouds,” and though I, too, believe deeply in them, the problem arises when marketers forget about the other half of the equation—what I call “the dirt.” The dirt consists of the skills, talent and grind that gets you to success.
Marketers who continually use old tactics often get lazy and complacent. They don’t take enough time to learn how a new app works or where the market is going. They think that just because they have honed their craft once, they’re entitled to the “clouds.”
Many marketers fail to understand that the dirt is more important—the journey is more important than your final destination. You’re only as good as your last time at bat. Your success is predicated on the dirt, which comes from two things:
1. A willing to get your hands dirty—also known as a work ethic.
2. The experience you gain from hard work.
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