Former Groupon CEO’s new album aims to impart ‘business wisdom’
After encountering millennial workers with seemingly little interest in pursuing business writing, Andrew Mason is presenting it in a different way.
What would you do with your time if you were an unemployed 33-year-old worth $200 million?
If you’re Andrew Mason, the ousted former CEO and founder of Groupon, you cut an album of “motivational business music” titled “Hardly Workin’.”
It’s a pretty natural transition for Mason, who graduated with a degree in music from Northwestern University and interned with famed producer Steve Albini.
It would be easy to make fun of it or to dismiss it as camp. But in putting his talent on display in such a public fashion after such a high-profile dismissal, Mason’s taking a risk that’s seldom seen in the business world, even if it’s not going to get the Pitchfork crowd buzzing or land him on the cover of Spin.
At least his reason for creating the album is interesting.
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