Gmail knows you get a ton of email that you ignore, so Google has made major strides to ensure that you don’t have to see all the crud. Its latest feature is a convenient unsubscribe button that allows you to stop marketing emails with a single click.
The button also automatically reports messages as spam, according to the Gmail blog
. (The process for unsubscribing without reporting as spam is a little more complicated.)
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If your business depends in any way on email marketing messaging, this has to drive you nuts. But Google insists the feature will benefit marketers because it means their messages won’t be mislabeled as spam:
From IT World
“One of the biggest problems with the Gmail spam filter is identifying unwanted mail or soft spam,” said Google’s Vijay Eranti, who heads anti-abuse efforts at Gmail. The issue, he said, is that sometimes customers opt into a company’s send-to list but later decide they don’t want the emails. And if they can’t find the unsubscribe button, sometimes they mark the message as spam.
Google will also launch a “feedback loop
” program for companies that comply with its bulk sender guidelines.