In its list of the 10 most hated companies in the United States
last year, 24/7 Wall St.
explained that slow erosion did more damage than immediate crises.
In this year’s list
, that doesn’t seem to be quite the case. McDonald’s, which didn’t even appear on last year’s list, is now, according to the site, the most-hated company in America. The animosity comes from complaints that have been gaining traction since the summer
. In October, the company’s helpline suggested an employee look into going on food stamps
“Low wages may be why the fast-food giant scored just 73 in the American Customer Satisfaction Index, the lowest in the limited service restaurant,” 24/7 Wall St.
’s report states. Add poor revenue growth to that, and you get a meteoric rise in scorn.
The No. 2 company, Abercrombie & Fitch, is another newcomer to the list. Its position all comes down to its CEO, Michael Jeffries, who said he wants his brand to be for “cool kids,” which seems to mean excluding plus-size customers. Activist groups didn’t care for that statement, nor for reports that the brand refuses to give damaged items to homeless people
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This year’s list does include some holdovers from last year, namely Sears, Dish Network, BlackBerry, and JC Penney. Still, it seems that major crises, such as Lululemon’s
, have had an impact.
Here’s the full list:
2. Abercrombie & Fitch
3. Electronic Arts
4. Sears Holdings
5. Dish Network
7. JPMorgan Chase
10. JC Penney
To compile the list 24/7 Wall St.
consulted sources including including the Consumer Reports
Naughty and Nice list, the ForeSee Experience Index, and the American Customer Satisfaction Index. It also factored in employee satisfaction ratings, stock price, and market research.