Don’t mess with dog owners.
That’s a lesson McDonald’s learned last week after it aired a radio ad equating pit bulls with danger, prompting an apology from the fast food giant.
The ad for the new McBites (which you can listen to here
"Trying a new menu item at McDonald's isn't risky. You know what's risky? Petting a stray pit bull."
Pit bull owners weren’t amused, and it sparked an outcry on Facebook
and Twitter from dog owners of all stripes. One Twitter user said: “I will never go back to a #McDonald's again over their negative ad on #PitBulls. Neither will my family. I will #BoycottMcDonalds.”
The most powerful response came from BADRAP
, an advocacy group on behalf of pit bulls. The organization asked dog owners to send pictures of their dogs via Twitter and email. BADRAP compiled them into this video:
McDonald’s apologized via Twitter on Friday, saying:
“We apologize for running a local ad insensitive in its mention of pit bulls. We didn't mean to offend anyone and the ad is being pulled.”
The No Dog About It Blog
gave the fast food giant credit for quickly responding to the issue.