Desperate times call for desperate measures, and unfortunately for retailers, this mean ‘tis the season for shoplifters. As
Adweek reports, 1 in 11 people who go into a store are likely to leave without paying for an item. But what items allure the five-finger discount? Jameson and Axe are among them. See what else made
the top 10.
Guess that’s an advantage of Cyber Monday—it’s hard to pilfer a DVD from Amazon.com. Of course, there’s a chance those Cyber Monday bargains are just PR spin.
The Guardian explains.
Whatever you buy online this holiday season, just make sure you place your order early if you’re having it shipped. The United States Postal Service announced on Monday that
next-day first-class delivery is being discontinued. Wonder what this means for direct marketers?
The NFL is putting its faith in Madonna to deliver. After much speculation, it’s been confirmed that the Material Girl will
perform the halftime show on Super Bowl Sunday.
Top-dollar advertisers hope the telecast of the game will provide a few viral hits, at least as far as the commercials are concerned. Making online content go viral is a story that marketers don’t always understand. Good thing there’s
this infographic from ProBlogger.
Even YouTube is placing added emphasis on content channels, unveiling a newly
redesigned homepage last week that it hopes will accomplish this goal.
But new isn’t always better, as people have quickly grown agitated by the gobs of
people talking at their phones, rather than through them.
While the world awaits an apology from Siri, O.B. tampons hopes its
online personal apology and serenade will help win back customers following its sudden removal from store shelves late last year. (via
Jezebel)
It may not be an apology, but Nielsen has
issued a correction to flawed data it released last month on the television viewing habits of children. It was originally reported that the number of kids between the ages of 2 and 11 who watched traditional TV channels at any given minute rose 1.7 percent when compared to figures from last year, the company now says that the figure actually dropped 2.9 percent.
Meanwhile, airlines are neither apologizing nor issuing corrections when it comes to its new prices. Instead, carriers such as Delta, JetBlue, and US Airways have confirmed their
increased prices in the U.S., citing a “strong demand for travel despite the weak economy.”
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