Desperate times call for desperate measures, and unfortunately for retailers, this mean ‘tis the season for shoplifters. As Adweek
reports, 1 in 11 people who go into a store are likely to leave without paying for an item. But what items allure the five-finger discount? Jameson and Axe are among them. See what else made the top 10
Guess that’s an advantage of Cyber Monday—it’s hard to pilfer a DVD from Amazon.com. Of course, there’s a chance those Cyber Monday bargains are just PR spin. The Guardian explains
Whatever you buy online this holiday season, just make sure you place your order early if you’re having it shipped. The United States Postal Service announced on Monday that next-day first-class delivery is being discontinued
. Wonder what this means for direct marketers?
The NFL is putting its faith in Madonna to deliver. After much speculation, it’s been confirmed that the Material Girl will perform the halftime show
on Super Bowl Sunday.
Top-dollar advertisers hope the telecast of the game will provide a few viral hits, at least as far as the commercials are concerned. Making online content go viral is a story that marketers don’t always understand. Good thing there’s this infographic
Even YouTube is placing added emphasis on content channels, unveiling a newly redesigned homepage
last week that it hopes will accomplish this goal.
But new isn’t always better, as people have quickly grown agitated by the gobs of people talking at their phones
, rather than through them.
While the world awaits an apology from Siri, O.B. tampons hopes its online personal apology
and serenade will help win back customers following its sudden removal from store shelves late last year. (via Jezebel
It may not be an apology, but Nielsen has issued a correction
to flawed data it released last month on the television viewing habits of children. It was originally reported that the number of kids between the ages of 2 and 11 who watched traditional TV channels at any given minute rose 1.7 percent when compared to figures from last year, the company now says that the figure actually dropped 2.9 percent.
Meanwhile, airlines are neither apologizing nor issuing corrections when it comes to its new prices. Instead, carriers such as Delta, JetBlue, and US Airways have confirmed their increased prices in the U.S.
, citing a “strong demand for travel despite the weak economy.”
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