The body types of humans are exceptionally diverse.
For one of the world’s most popular toys, however, showing this diversity was never a strong suit.
That’s why Mattel, the makers of Barbie, will release a new line of the doll that are petite, tall and curvy. This change comes 57 years after Barbie’s
introduction to fans.
In addition to body type, the dolls will be sold with a variety of skin and eye colors.
You’re probably thinking that Mattel made the change after countless requests to modernize Barbie. You’d be wrong. Like so many major rebranding moves that
are dressed up in positive clothing, this was done because Barbie's sales were slipping.
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According to The Chicago Tribune, Barbie's makeover is Mattel’s response to an increase in consumer’s seeking dolls with more sass and
The update is also related to huge movement toward gender-neutral toys and electronics.
“I think today, frankly more so than any other time, Barbie is truly representing what girls see,” Richard Dickson, Mattel president and chief operating
officer, told The New York Times.
Barbie’s stewards have often been accused of failing to consider consumer requests for an updated Barbie. It wasn’t too long ago that the book, “I Can Be a Computer Engineer” came under
fire because Barbie had to rely on her male counterparts to actually get the job done.
Some consumers used social media to call Mattel out for trend spotting. Despite the positive press coverage and messages from consumers applauding the
brand, many are still skeptical:
This isn’t stopping the brand from acting like this is anything more than a response to slumping sales:
What do you think of Mattel’s new Barbie, PR Daily readers? Is she making up for lost time, or is this a clear effort to rebuild sales?