In today’s app-driven world, many mobile users prefer to see simple app logos on the screens.
Judging by Uber’s recent decision to completely revamp its image, it appears that many also don’t prefer to see an app's image change.
In a post from Uber, founder Travis Kalanick calls his
ride-booking monolith “a fundamentally different company” than when it was founded in 2009:
One of the big changes over the years is that Uber no longer moves just people; we’re now moving food, goods, and soon maybe much more. With the potential
for many apps with many app icons, we needed one approach that connected them all. This is a framework that will also make it easy to develop different
icons for new products over time.
Many Uber users were surprised to find this as the new app logo:
Drivers found this symbol as their new portals to the app:
Despite Kalanick’s effort to explain the new logo—it has something to do with bits and atoms
—folks on social media just saw a change. In the mobile world, change isn’t a good thing. Many users lashed out:
Some users are taking the online chatter even deeper, and are comparing the app image with that of Chase Bank's or the tech company, Square:
Kalanick called the rebranding move, “[a] journey to refresh how Uber looked, so it could better represent what we were going to become.”
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The only thing users are seeing however, is a new shape they simply don’t understand.
What do you think of the company's rebranding move?