6 facts and myths about public relations

A few pieces of media relations advice get passed around ad nauseam. Some are true. Many are not.

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This article was originally published on PR Daily in September 2015.

There’s a lot PR pros have to know to do their jobs.

Perhaps one of the most important components of the job you must stay on top of is media relations. While everyone has his or her own style of pitching, there are certain “facts” or “truths” and “myths” that come with the territory. Here are few of my favorites:

1. You must have a relationship to pitch. If you believe what you read, this is a “truth”—but it’s a myth. Based on my experience—in addition to the reporters I asked—reporters do read and use “cold” pitches. Sometimes, this can even be the start of a building a relationship with a journalist. So, if you don’t know a reporter, don’t let that keep you from pitching. However, as always, make your pitch as targeted as possible. Don’t waste their time.

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