How to master media relations in the digital age
Media relations skills in 2016 aren’t all that different from what they were 30 years ago. PR pros shouldn’t lose sight of this. Here are a few rules of engagement.
Traditional media outlets are often cast aside in today’s digital-focused news consumption cycle.
Despite what PR pros might think, millions of Americans still consume news that is originally reported and produced by traditional publications.
Although it’s important to focus on maximizing social media , today’s PR pros shouldn’t forget about “old media,” which still play a vital role in modern journalism. Social media can be helpful in bridging the gap between traditional news outlets and the 2016 consumer.
The Pew Research Center’s State of the News Media report says that people are increasingly consuming news using mobile, digital and social media platforms. For example, though I still receive a hard-copy edition of The Washington Post each morning, I consume most of my news through links on Twitter.
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