LinkedIn unveils conversion tracking for ads and sponsored content
The feature is one of LinkedIn’s most-requested tools and gives brand managers the ability to evaluate downloads, purchases and more from their marketing
On Thursday, LinkedIn announced conversion tracking for marketers’ text ads and sponsored content.
The platform said that the feature is one of the most-requested tools from brand managers who want to measure the number of sign-ups, content downloads, leads and purchases they get from their campaigns.
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In a blog post, the company explained what marketers could get out of it:
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