Why marketers must leverage mobile’s supremacy
With the number of devices outnumbering people in the world, mobile marketing is no longer a trend—it’s a must. Here’s why it is imperative to make this tactic a part of your marketing strategy.
As devices become more and more prevalent today, mobile marketing becomes that much more important. The trend of growth seems to have no end and is only getting bigger. In 2014, the number of mobile devices exceeded the number of people in the world, at over 7.7 billion devices. Furthermore, Australia holds the epicenter of this as having one of the highest smartphone penetration rates in the world.
Need even more reasons to make mobile marketing a high priority in your current marketing strategy? Here are a few more:
Mobile commerce is all the rage.
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