Progressive continues to take a pounding on social media for its alleged involvement in a court case and slow response to the backlash.
According to TweetFeel
, 65 percent of tweets about the insurer are negative. The service tracks tweets as they roll in, so the number fluctuates, although for most of Wednesday afternoon it hovered above 60 percent. On Thursday morning, a search on Sentiment140
found that 67 percent of tweets containing @Progressive were negative.
“Progressive insurance should be ashamed … Americans should not allow these creeps to get away this shit,” said one person on Twitter.
Neither service is perfect, as many of the tweets they consider positive or neutral fall into the negative category, and vice versa.
Progressive has issued three responses
to the claim that it paid for the legal defense of a driver who killed a young woman who had Progressive insurance.
The first response was a robo-tweet.
The second was a longer statement from its general claims manager denying the charge and offering its sympathy for the victim’s family.
The third response was a brief statement to reiterate its positions.
Progressive issued that third statement because the person who brought this story to light—Matt Fisher, the brother of the woman killed in the crash—offered further evidence that the insurer was, in fact, involved the case.
Fisher’s Tumblr post about the matter went viral on Tuesday.