When Subway caught flak
for shortchanging customers on its “foot-long" subs early last year, my allegiance was slightly torn.
On one hand (or foot, rather), 12 inches should mean 12 inches.
However, another part of me leaned toward the side of creative expression. These are “sandwich artists
,” you may recall. Like the works of Agnes Martin
and Donald Judd
, perhaps the baker that day was merely showcasing a flair for minimalism
As Subway looks to meld its artistic vision with a respected public image, the chain is also looking to hire a creative services specialist
who can enhance the brand’s aesthetics.
Responsible for providing departmental support on all broadcast and print advertising, as well as television and movie integrations, candidates for the role should have agency or client-side marketing experience, as well as excellent communication and project management skills.
to learn more, my tortured geniuses.
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